Marilyn and Coca Cola are among the most recognisable American cultural icons. In an article for the Daily Mail, Anna Hopkins visits the Coca Cola archive managed by Ted Ryan in Atlanta, Georgia and finds images of Marilyn sipping Coke by the pool at Greenacres, the Hollywood home of silent movie comedian turned 3D photographer Harold Lloyd (seen here wearing a blue suit and his trademark spectacles.) She visited in 1953 with Jean Negulesco, supposedly to film a dream sequence for How to Marry a Millionaire. This never transpired, but footage of a seductive Marilyn purring “I hate a careless man” was used in ‘Security Is Common Sense’, a PSA for the US Air Force, warning servicemen against revealing military secrets in letters home.
Studio contract stars like Marilyn were routinely asked to endorse products, although she would do so less frequently in later years. Despite the Mail article’s claims, the Lloyd shoot does not appear to have been directly connected to Coca Cola – but the tacit promotional value was clearly welcomed, and it has since become part of their glamorous legacy. In 1951, Marilyn was filmed drinking Coke in a scene from Love Nest. And Edward Clark’s candid shot of Marilyn and co-star Jane Russell enjoying a Coke on the set of Gentlemen Prefer Blondes (1953) was revived in a 2015 company ad campaign.