Marilyn’s smile was her fortune, and like any glamour girl, she took good care of her teeth. As we can see above, her image was once used to promote Pepsodent toothpaste, and in 1952, she was photographed with Dr. Louis Armann for a magazine spread. As reported by Yahoo Finance today, Authentic Brands Group (ABG), the licensor of Marilyn’s estate, have launched yet another merchandising deal with Oral Fitness by Dale Audrey Inc.’s WHITE2NITE brand (the whitening pen includes a limited edition Swarovski crystal cap.) The campaign uses photos by Milton Greene, but they also feature a few fake quotes on the packaging.
The Seven Year Itch will be screened at noon on January 6 in the Bartlesville Area History Museum (BAHM) at City Hall in Washington County, Oklahoma, as a new exhibition, Vaudeville to Cinema opens, Bartlesville Radio reports. (You can read more about the film’s massive publicity drive in Michelle Morgan’s book, The Girl.)
“According to Debbie Neece, BAHM Collections manger, ‘The Seven Year Itch is a 1955 American romantic comedy film based on a three-act play with the same name by George Axelrod. The film was co-written and directed by Billy Wilder, and stars Marilyn Monroe and Tom Ewell, who first played the part of Richard Sherman, in the three-act play on Broadway. A massive promotional event took place in Bartlesville announcing Marilyn Monroe in ‘The Seven Year Itch. The bigger than life-sized fifty-two foot cardboard cutout of Marilyn Monroe stood taller than the Osage Theater marquee at 316 S. Johnstone Avenue and the movie drew full house showings.”
One of Marilyn’s early modelling assignments was for Pabst Beer; and in the 1980s, footage from Some Like It Hot was used in a TV commercial for Holsten Pils lager. Now the Anarchy Brew Co. are using Marilyn’s image to promote their ‘Blonde Star‘ ale, described as ‘light in body but certainly not in flavour’, now available from UK retailers including the decidedly non-anarchic Marks & Spencer.
Thanks to Hazel at Marilyn Remembered
Seventeen unseen transparencies snapped by photographer Paul Parry in 1946, when his 19 year-old model Norma Jeane’s transition to MM was still months away, will go under the hammer next month as part of the TCM Presents …. 1939 – Hollywood’s Greatest Year event on December 10 at Bonham’s in Los Angeles.
The Mission Orange Drink company released a calendar featuring one of the photos in 1952, when Marilyn was a worldwide star, but its origin has remained a mystery until now. Among the other photos, we see Norma Jeane holding a tennis racquet, wearing the red striped t-shirt and white playsuit seen in other photo shoots during this period.
These rare transparencies are estimated to sell for $15,000 to $20,000, while a model release form and invoice signed by Norma Jeane are listed separately.
UPDATE: While Paul Parry’s photos went unsold on this occasion, the signed model release form has been sold for $4,075.
Yet another Kardashian sister made her love for Marilyn public this week, as Kylie Jenner recreated her ‘Diamonds Are a Girl’s Best Friend’ look for Halloween. (Of course, unlike most of us when we party in fancy dress, Kylie had a stylist on call, as Elle reports.)
Looking onward to Christmas, singer Mariah Carey – arguably the doyenne of celebrity Monroe fans, and the owner of Norma Jeane’s white grand piano since the Christie’s sale of 1999 – has put her own sartorial stamp on another Travilla creation from Gentlemen Prefer Blondes, wearing a red gown similar to Marilyn’s in the opening song, ‘Two Little Girls From Little Rock’, in a festive ad for Walker’s Crisps.
Incidentally, Marilyn’s original ‘Little Rock’ costume sold for $250,000 at Julien’s Auctions yesterday …
Another selection of items featured in Property From the Life and Career of Marilyn Monroe, going under the hammer at Julien’s Auctions on Thursday, November 1. (You can read all my posts on the sale here.)
“A single page removed from a trade publication such as Variety or The Hollywood Reporter with text reading in part ‘Thank you / Marilyn Monroe’ — an ad the star placed in the publication to thank the Hollywood Foreign Press Association for her 1962 Golden Globe win for ‘World Favorite Actress,’ mounted to cardboard; found in Monroe’s own files. ”SOLD for $512
Photo sets SOLD for $640 and $896, respectively
Marilyn and Jane Russell performing ‘Two Little Girls From Little Rock’ in Gentlemen Prefer Blondes, as seen on the cover of LIFE magazine in 1953. Marilyn’s costume is expected to fetch a maximum $80,000 – see here.)
Magazine SOLD for $896; costume SOLD for $250,000
Photo set SOLD for $1,152; costume SOLD for $175,000
Travilla’s costume sketch for the ‘Heat Wave’ number in There’s No Business Like Show Business (1954), and a colour transparency of Marilyn in costume for a wardrobe test shot. (The costume itself is estimated to fetch up to $80,000 – see here.)
Sketch SOLD for $11,520; photo SOLD for $750; costume SOLD for $280,000
A framed still photo of Marilyn performing ‘Heat Wave‘, and a custom-made, one-of-a-kind poster made for the Century Theatre in the Hamilton, Ontario area to advertise a raffle to win tickets to see There’s No Show Business Like Show Business.
Photo SOLD for $750; poster SOLD for $1,280
“A group of three, all original prints with a glossy finish, depicting the star behind-the-scenes on the set of her 1956 20th Century Fox film, Bus Stop; all have typed text on the bottom margin noting to credit Al Brack who was a ‘Sun Valley, Idaho photographer.'”SOLD for $576
A pair of memos regarding Milton Greene’s photos from the set of The Prince and the Showgirl; and, sold separately, a contact sheet. The second memo reads in part, ‘Dear Mike, The print you sent me, that Marilyn Monroe said she had killed, is incorrectly numbered. Marilyn is right – she did kill it.’ Both memos are dated April 11, 1957, and are addressed to ‘Meyer Hunter.’ Lois Weber, one of Monroe’s publicists at the time, authored both memos.”Memos SOLD for $312.50; contact sheet SOLD for $500
Still photo of Marilyn with co-stars Tony Curtis and Jack Lemmon in a scene from Some Like It Hot (1959.)
Photo set SOLD for $576
“A pair of colour slides of Marilyn Monroe in a scene from How To Marry a Millionaire (1953), and during a press conference for Let’s Make Love with co-star Frankie Vaughan on January 16, 1960.”SOLD for $512
SOLD for $512 and $640, respectively
Candid photos taken during filming of The Misfits in 1960.
Photo sets sold for $1,562.50 and $1, 920, respectively
Producer Henry Weinstein’s screenplay for the unfinished Something’s Got to Give (1962.)
SOLD for $768
Still photos taken by Lawrence Schiller during filming of the ‘pool scene’ in Something’s Got to Give.
Photo sets sold for $1,280 each
“A collection of approximately 65 pieces comprising only photocopied scripts and documents, all related to Marilyn Monroe’s films. Some film titles have more than one copy of the script, and some feature the working title and not the final one. All are bound into 20th Century Fox covers of various colors and appear to be the studio’s ‘loan out’ or ‘library’ copies. Pieces include (in alphabetical order): All About Eve (a treatment only), As Young As You Feel (2 scripts ), Bus Stop (3 scripts), Dangerous Years (1 script), Don’t Bother to Knock (2 scripts), The Full House (1 script), Gentlemen Prefer Blondes (2 scripts plus 4 related documents), How to Marry a Millionaire (3 scripts plus 1 related document), Let’s Make Love (2 scripts), Love Nest (2 scripts), Monkey Business (2 scripts plus 2 related documents), Move Over, Darling (1 script), Niagara (2 scripts plus 4 related documents), O. Henry’s Full House (2 scripts plus 1 related document), River of No Return (1 script plus 5 related documents), The Seven Year Itch (3 scripts), Something’s Got to Give (1 script), There’s No Business Like Show Business (3 scripts plus 7 related documents), Ticket to Tomahawk (2 related documents), and We’re Not Married (1 script plus 1 related document). Also included are a few miscellaneous pieces related to Monroe. “SOLD for $896
Although he hung up his blond wig back in 1997, Jimmy James remains one of the most beloved Marilyn impersonators. He talks about his plans for a documentary about ‘the Marilyn years,’ and more, in an interview for Instinct magazine.
“I did an L.A. Eyeworks ad (it was banished under threats of lawsuits from ever being seen for twenty two years until the internet set it free around 2012. Now I can sell the Limited Edition prints with mine and Greg Gorman’s signatures). It has become the most mis-identified photo of Marilyn Monroe in the world. It was actually even made into an African stamp by mistake, and juxtaposed with real images of Marilyn Monroe!”
The French singer and actress Vanessa Paradis is one of Marilyn’s most devoted celebrity fans; she wrote a song called ‘Marilyn & John’ for her debut album back in 1988, and still collects Monroe memorabilia, including a pair of her shoes. As a longtime spokeswoman for Chanel, Vanessa has now combined both passions in a new clip, I Am An Idea. “A Chanel perfume is a play of shadows and light, which reveals nudity and protects intimacy,” she says in the video. “A set of jewelry and an abstraction; a suit of armor and a construction. A Chanel perfume is an invisible negligee, one that Marilyn chose to adorn her nights.” (This mini-film, first in a series, also features Eve Arnold’s photos of Marilyn lying nude in bed – let’s hope she was wearing her signature Chanel No. 5 …)
Over at Garage Magazine, Tatum Dooley traces the origins of Marilyn’s famous quote regarding her favourite perfume…
“When asked what she wore to bed, Marilyn Monroe famously replied, ‘I only wear Chanel No. 5.’
The quote originates from a retelling by Monroe to Life Magazine in April 1952. The question wasn’t posed by Life; instead Monroe offered it up as a anecdote: “Once this fellow says, “Marilyn, what do you wear to bed?’ So I said I only wear Chanel No. 5.”‘
A bastardized version often tidily conflates Monroe as both speakers: ‘What do I wear in bed? Why, Chanel No. 5, of course.’
Monroe is the subject of the second advertisement in a multi-part campaign, titled ‘Inside Chanel,’ levied by the brand. The ad, at just over two minutes, makes Monroe a posthumous face of the venerable perfume. ‘We may never know when she said the phrase for the first time,’ the video states about Monroe’s famous reference to the perfume, going on to cite all the times they have proof it happened: April 7th, 1952, in Life Magazine. October 1953, at a photoshoot for Modern Screen. April 1970, Marie Claire.
‘°5, because it’s the truth… and yet, I don’t want to say nude. But it’s the truth!’
But…it’s the truth lingers on the screen.”