As many fans will know, Norma Jeane Baker was born in Los Angeles to an absent father and her mother suffered from mental illness. For much of her childhood she stayed with friends and family, and also spent time in an orphanage and in foster care.
As children’s services protect vulnerable families during the coronavirus crisis, Marilyn has been chosen to front a campaign for the Raise a Child non-profit organisation based in her hometown, alongside some of today’s celebrities who have also benefited from fostering.
Although Marilyn’s childhood memories were not all happy, she would later lend her name to numerous children’s charities and was reportedly considering adopting a child in the final months of her life, so this campaign is a wonderful way to honour her legacy.
“The faces of some notable former foster children — screen legend Marilyn Monroe, actress/comedian Tiffany Haddish and Olympic gold-medalist Greg Louganis — are featured prominently in a new street-banner campaign that began this week in an effort to recruit foster and adoptive parents.
The campaign by the nonprofit RaiseAChild — which will run through mid-July — is an effort to increase the number of foster and adoptive homes, particularly in Los Angeles County, which manages the nation’s largest child welfare system with 35,000 children in care, officials said.
‘We’re honored to support RaiseAChild’s mission and bring awareness to this important cause,’ said Katie Jones, vice president of entertainment at Authentic Brands Group, which owns the Marilyn Monroe estate.
Jones said many people are unaware that Monroe grew up in the foster care system and often craved the stability of loving parents and a permanent home.”
The Sag Harbor Cinema on Long Island was due to reopen this month, after a four-year closure and extensive renovation following a 2016 fire. With New York now suffering some of the highest rates of casualties in the world from coronavirus, that reopening has been delayed. However, the venue is now operating a virtual cinema (along with 200 independent theatres across the U.S.)
While no Monroe movies are currently screening at Sag Harbor, fashion photographer Steven Klein posted the above snapshot to Instagram yesterday, with Marilyn blowing kisses to passers by. The poster was created for a promotional event on St. Valentine’s Day, using an iconic image shot by Arthur Fellig aka ‘Weegee’, as Marilyn arrived in New York in September 1954, ready to film location scenes for The Seven Year Itch.
Marilyn’s smile was her fortune, and like any glamour girl, she took good care of her teeth. As we can see above, her image was once used to promote Pepsodent toothpaste, and in 1952, she was photographed with Dr. Louis Armann for a magazine spread. As reported by Yahoo Finance today, Authentic Brands Group (ABG), the licensor of Marilyn’s estate, have launched yet another merchandising deal with Oral Fitness by Dale Audrey Inc.’s WHITE2NITE brand (the whitening pen includes a limited edition Swarovski crystal cap.)
The Seven Year Itch will be screened at noon on January 6 in the Bartlesville Area History Museum (BAHM) at City Hall in Washington County, Oklahoma, as a new exhibition, Vaudeville to Cinema opens, Bartlesville Radio reports. (You can read more about the film’s massive publicity drive in Michelle Morgan’s book, The Girl.)
“According to Debbie Neece, BAHM Collections manger, ‘The Seven Year Itch is a 1955 American romantic comedy film based on a three-act play with the same name by George Axelrod. The film was co-written and directed by Billy Wilder, and stars Marilyn Monroe and Tom Ewell, who first played the part of Richard Sherman, in the three-act play on Broadway. A massive promotional event took place in Bartlesville announcing Marilyn Monroe in ‘The Seven Year Itch. The bigger than life-sized fifty-two foot cardboard cutout of Marilyn Monroe stood taller than the Osage Theater marquee at 316 S. Johnstone Avenue and the movie drew full house showings.”
One of Marilyn’s early modelling assignments was for Pabst Beer; and in the 1980s, footage from Some Like It Hot was used in a TV commercial for Holsten Pils lager. Now the Anarchy Brew Co. are using Marilyn’s image to promote their ‘Blonde Star‘ ale, described as ‘light in body but certainly not in flavour’, now available from UK retailers including the decidedly non-anarchic Marks & Spencer.
Seventeen unseen transparencies snapped by photographer Paul Parry in 1946, when his 19 year-old model Norma Jeane’s transition to MM was still months away, will go under the hammer next month as part of the TCM Presents …. 1939 – Hollywood’s Greatest Year event on December 10 at Bonham’s in Los Angeles.
The Mission Orange Drink company released a calendar featuring one of the photos in 1952, when Marilyn was a worldwide star, but its origin has remained a mystery until now. Among the other photos, we see Norma Jeane holding a tennis racquet, wearing the red striped t-shirt and white playsuit seen in other photo shoots during this period.
These rare transparencies are estimated to sell for $15,000 to $20,000, while a model release form and invoice signed by Norma Jeane are listed separately.
UPDATE: While Paul Parry’s photos went unsold on this occasion, the signed model release form has been sold for$4,075.
Yet another Kardashian sister made her love for Marilyn public this week, as Kylie Jenner recreated her ‘Diamonds Are a Girl’s Best Friend’ look for Halloween. (Of course, unlike most of us when we party in fancy dress, Kylie had a stylist on call, as Elle reports.)
Looking onward to Christmas, singer Mariah Carey – arguably the doyenne of celebrity Monroe fans, and the owner of Norma Jeane’s white grand piano since the Christie’s sale of 1999 – has put her own sartorial stamp on another Travilla creation from Gentlemen Prefer Blondes, wearing a red gown similar to Marilyn’s in the opening song, ‘Two Little Girls From Little Rock’, in a festive ad for Walker’s Crisps.
Incidentally, Marilyn’s original ‘Little Rock’ costume sold for $250,000 at Julien’s Auctions yesterday …
“A single page removed from a trade publication such as Variety or The Hollywood Reporter with text reading in part ‘Thank you / Marilyn Monroe’ — an ad the star placed in the publication to thank the Hollywood Foreign Press Association for her 1962 Golden Globe win for ‘World Favorite Actress,’ mounted to cardboard; found in Monroe’s own files. ”
SOLD for $512
A framed still photo showing Marilyn with co-stars June Haver, William Lundigan and Jack Paar in Love Nest (1951); and a costume test shot for Don’t Bother to Knock (1952.)
Photo sets SOLD for $640 and $896, respectively
Marilyn and Jane Russell performing ‘Two Little Girls From Little Rock’ in Gentlemen Prefer Blondes, as seen on the cover of LIFE magazine in 1953. Marilyn’s costume is expected to fetch a maximum $80,000 – see here.)
Magazine SOLD for $896; costume SOLD for $250,000
A still photo of Marilyn during filming of River of No Return in 1953. The gown she wore while performing the theme song is expected to fetch a maximum $80,000 – see here.
Photo set SOLD for $1,152; costume SOLD for $175,000
Travilla’s costume sketch for the ‘Heat Wave’ number in There’s No Business Like Show Business (1954), and a colour transparency of Marilyn in costume for a wardrobe test shot. (The costume itself is estimated to fetch up to $80,000 – see here.)
Sketch SOLD for $11,520; photo SOLD for $750; costume SOLD for $280,000
A framed still photo of Marilyn performing ‘Heat Wave‘, and a custom-made, one-of-a-kind poster made for the Century Theatre in the Hamilton, Ontario area to advertise a raffle to win tickets to see There’s No Show Business Like Show Business.
Photo SOLD for $750; poster SOLD for $1,280
“A group of three, all original prints with a glossy finish, depicting the star behind-the-scenes on the set of her 1956 20th Century Fox film, Bus Stop; all have typed text on the bottom margin noting to credit Al Brack who was a ‘Sun Valley, Idaho photographer.'”
SOLD for $576
A pair of memos regarding Milton Greene’s photos from the set of The Prince and the Showgirl; and, sold separately, a contact sheet. The second memo reads in part, ‘Dear Mike, The print you sent me, that Marilyn Monroe said she had killed, is incorrectly numbered. Marilyn is right – she did kill it.’ Both memos are dated April 11, 1957, and are addressed to ‘Meyer Hunter.’ Lois Weber, one of Monroe’s publicists at the time, authored both memos.”
Memos SOLD for $312.50; contact sheet SOLD for $500
Still photo of Marilyn with co-stars Tony Curtis and Jack Lemmon in a scene from Some Like It Hot (1959.)
Photo set SOLD for $576
“A pair of colour slides of Marilyn Monroe in a scene from How To Marry a Millionaire (1953), and during a press conference for Let’s Make Love with co-star Frankie Vaughan on January 16, 1960.”
Still photos taken by Lawrence Schiller during filming of the ‘pool scene’ in Something’s Got to Give.
Photo sets sold for $1,280 each
“A collection of approximately 65 pieces comprising only photocopied scripts and documents, all related to Marilyn Monroe’s films. Some film titles have more than one copy of the script, and some feature the working title and not the final one. All are bound into 20th Century Fox covers of various colors and appear to be the studio’s ‘loan out’ or ‘library’ copies. Pieces include (in alphabetical order): All About Eve (a treatment only), As Young As You Feel (2 scripts ), Bus Stop (3 scripts), Dangerous Years (1 script), Don’t Bother to Knock (2 scripts), The Full House (1 script), Gentlemen Prefer Blondes (2 scripts plus 4 related documents), How to Marry a Millionaire (3 scripts plus 1 related document), Let’s Make Love (2 scripts), Love Nest (2 scripts), Monkey Business (2 scripts plus 2 related documents), Move Over, Darling (1 script), Niagara (2 scripts plus 4 related documents), O. Henry’s Full House (2 scripts plus 1 related document), River of No Return (1 script plus 5 related documents), The Seven Year Itch (3 scripts), Something’s Got to Give (1 script), There’s No Business Like Show Business (3 scripts plus 7 related documents), Ticket to Tomahawk (2 related documents), and We’re Not Married (1 script plus 1 related document). Also included are a few miscellaneous pieces related to Monroe. “
As first reported here, the UK company Burleigh’s has now released their Monroe-themed pink gin in partnership with her estate, with this promotional image featuring Bruno Bernard’s photo of Marilyn in The Seven Year Itch (1955.)
Although he hung up his blond wig back in 1997, Jimmy James remains one of the most beloved Marilyn impersonators. He talks about his plans for a documentary about ‘the Marilyn years,’ and more, in an interview for Instinct magazine.
“I did an L.A. Eyeworks ad (it was banished under threats of lawsuits from ever being seen for twenty two years until the internet set it free around 2012. Now I can sell the Limited Edition prints with mine and Greg Gorman’s signatures). It has become the most mis-identified photo of Marilyn Monroe in the world. It was actually even made into an African stamp by mistake, and juxtaposed with real images of Marilyn Monroe!”