Category Archives: Business and Finance

The High Cost of Living (Like Marilyn)

The former home of Johnny Hyde, Marilyn’s agent and lover, was recently featured on the website of realtor Joyce Rey, prior to being snapped up (for $21K per month) by a lucky tenant on March 10. Marilyn often stayed there during their two-year relationship, which lasted from early 1949 until Hyde’s death in late 1950. Marilyn was heartbroken by the death of her greatest champion, who secured important roles and a contract with Twentieth Century Fox for the young actress. She was photographed by Earl Leaf at 718 North Palm Drive (off  Sunset Boulevard) just months before Hyde passed away.

Marilyn photographed by Earl Leaf at North Palm Drive, 1950

For Irish house-hunters, here’s something completely different: a €185,000 house in the Dublin suburb of Clondalkin, decorated throughout with Marilyn memorabilia by its owner, a diehard Marilyn fan. The property has been viewed online by over 200,000 people since going viral on St Patrick’s Day, reports the Irish Independent.

Thanks to Michelle at Immortal Marilyn 

Legally Blonde: ‘Is Marilyn Too Generic?’

Marilyn by John Florea, 1953

The ongoing legal battle between Marilyn’s estate and nostalgia brand AVELA (previously reported here) has raised an interesting paradox. As Eriq Gardner writes for the Hollywood Reporter, U.S. District Court Judge Katherine Polk Failla rejected the claim that Marilyn’s estate had ‘monopolised’ her image, but allowed the possibility that MM is ‘too generic’ for copyright protection.

“Upon the argument that ‘Marilyn Monroe’ only reminded consumers of a famous historical figure, the Estate argued that such a proposition was tantamount to a per se ‘rule that names of identifiable individuals are…non-distinctive, contrary to existing law.’

Failla, though, responded that the question of whether a mark has become genericized is a factual one, meaning that it’s inappropriate for an early decision. Both sides will have an opportunity to test the facts — perhaps by taking surveys of whether consumers really associate ‘Marilyn Monroe’ with the Estate.

The judge again stresses the early posture of the case (despite the fact that the complicated case is in its third year), and the Marilyn Monroe Estate at least defeats a claim that it committed fraud upon the U.S. Patent & Trademark Office, but she’s at least allowing defendants to attack the notion that the Estate enjoys broad trademark rights to ‘Marilyn Monroe.'”

April VeVea on Marilyn, Jayne and Typecast Blondes

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‘Bus Stop’ (1956)

April VeVea (author of Marilyn Monroe: A Day in the Life) has created a new blog, Classic Blondes – dedicated to Marilyn and her contemporaries. In her latest post, April examines the longstanding assumption that Marilyn’s talents were wasted due to her being typecast in ‘dumb blonde’ roles at Twentieth Century Fox.

“With the exception of Bus Stop, Marilyn’s dramatic roles were NOT making nearly as much as her comedic roles. Fox wasn’t going to throw money into pictures so Marilyn could play in serious roles when they could have hits if she stuck to her comedic skill set. The public was the ultimate typecaster of Marilyn, not Fox … Marilyn actually had a pretty diverse career. Her pictures were evenly spread out between serious and comedic and she shone brightly in most. Her ability to keep herself at a 50/50 split once achieving stardom is amazing. That deserves praise and recognition.”

In another article, April compares Marilyn’s career to that of another fifties bombshell, Jayne Mansfield.

“While Jayne’s movies never grossed as highly as Marilyn’s, it’s safe to say that she was a solid earner for Fox when she was in her element. People wanted to see Jayne in glitz and glamour but her movies also needed to have a solid story line, like Marilyn’s … Jayne wasn’t a bad actress nor was she ‘over’ before she hit 30. She was just promoted incorrectly by Fox and dumped when Marilyn went back to her niche.”

Marilyn Impersonator Slams Unauthorised Stamps

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In one of this month’s more peculiar stories, Page Six reports that Marilyn impersonator Jimmy James has threatened legal action over a series of stamps issued in the Central African Republic, supposedly depicting Marilyn but using images of Jimmy, who impersonated her during the 1980s and 90s. James is much admired within the Monroe fan community, and was a guest speaker at the 2014 memorial service. Images of impersonators have been used before on unofficial Marilyn-themed merchandise, much to the frustration of fans – but Jimmy James is the first impersonator to respond publicly to this growing problem.

“The image on the stamp of James as Marilyn in a pair of glasses seems to be taken from a 1991 ad James did for the brand L.A. Eyeworks. (The cool 1980s and 1990s campaign included 200 others such as the actual Grace Jones, Frank Zappa, John Lydon, RuPaul, David Hockney and Bryan Ferry.)

As far as the image on the African stamp, James’ power attorney Mark Jay Heller told us: ‘Although the recognition and inclusion of a transgender model in this collection of [Monroe] stamps is appreciated . . . the publisher . . . has not only failed and omitted to secure’ James’ consent, ‘but has also failed to compensate him.’

Reps for Monroe’s estate, L.A. Eyeworks and the Central African Republic’s New York consulate did not get back to us. The image in question seems to have been taken down from a website for the country’s stamps.”

Here are some other examples of the stamps, featuring artwork of Marilyn. Another series shows her with Elvis Presley, though it is still unclear whether they ever met.

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Marilyn’s Estate Sues Lingerie Brand

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Authentic Brands Group (ABG), the licensing arm of Marilyn’s estate, is suing a clothing company for copyright infringement over a lingerie line, reports IP Watchdog. (This is not to be confused with Marilyn Monroe Envy, an officially approved franchise, which was launched by ABG in 2014.)

“Defendant Fashion Central is a New York City-based manufacturer and wholesaler of intimate apparel, which includes undergarments. In their undergarment packaging, tags, and other branding, defendant utilized Marilyn Monroe’s image alongside phrases that alluded to famous quotes by Ms. Monroe. The defendant does not have a license to use Marilyn Monroe’s likeness or to use the registered trademarks for marketing/branding purposes.

On August 8, 2016, plaintiff became aware of defendant’s unauthorized use of the Marilyn Monroe marks and likeness and sent a cease and desist letter. Defendant continued with their allegedly unauthorized activities, leading to the filing of the complaint that starts this legal dispute. It is worth noting, however, that the defendant did not use the name Marilyn Monroe in any of its marketing, packaging, or other branding. Any association to Marilyn Monroe is based solely on defendant’s use of her visual likeness.

The fact that the Marilyn Monroe name does not appear on any of defendant’s potentially infringing products does not mean there is not a viable trademark infringement case or theory … According to the plaintiff, the Marilyn Monroe trademarks are highly recognizable and distinctive due to her enduring fame. Therefore, both federal and state law dilution claims have also been brought against the defendant.”

2016: A Year In Marilyn Headlines

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In January, exhibitions featuring Milton Greene and Douglas Kirkland’s photographs of Marilyn opened in London and Amsterdam. In New York, the Museum of Modern Art paid tribute to Marilyn’s choreographer, Jack Cole. Also this month, James Turiello’s book, Marilyn: The Quest for an Oscar, was published. And Edward Parone, assistant producer of The Misfits, died.

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In February, Marilyn ‘starred’ with Willem Dafoe in a Snickers commercial for the US Superbowl. Monroe Sixer Jimmy Collins’ candid photographs were sold at Heritage Auctions, and the touring exhibition, Marilyn: Celebrating an American Icon, came to Albury, Australia.

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Another major Australian exhibition, Twentieth Century Fox Presents Marilyn Monroe, featuring the collections of Debbie ReynoldsScott Fortner, Greg Schreiner and Maite Minguez Ricart – opened at the Bendigo Art Gallery in March. And Barbara Sichtermann’s book, Marilyn Monroe: Myth and Muse, was published in Germany.

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In April, a special edition of Vanity Fair magazine – dedicated to MM – was published. A campaign to save Rockhaven, the former women’s sanitarium where Marilyn’s mother Gladys once lived – was launched. And actress Anne Jackson – wife of Eli Wallach, and friend to Marilyn – passed away.

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In May, Marilyn graced the cover of a Life magazine special about ‘hidden Hollywood’, and Sebastien Cauchon’s novel, Marilyn 1962, was published in France. Cabaret singer Marissa Mulder’s one-woman show, Marilyn in Fragments, opened in New York, while Chinese artist Chen Ke unveiled Dream-Dew, a series of paintings inspired by Marilyn’s life story. The remarkable collection of David Gainsborough Roberts was displayed in London. Finally, Alan Young – the comedian and Mister Ed star, who befriended a young Marilyn – died.

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June 1st marked what would be Marilyn’s 90th birthday. Also in June, New Yorkers were treated to an Andre de Dienes retrospective, Marilyn and the California Girls. An exhibition of the Ted Stampfer collection, Marilyn Monroe: The Woman Behind the Myth, opened in Turin, Italy. A new documentary, Artists in Love: Arthur Miller and Marilyn Monroe, was broadcast in the UK, while Australia honoured Marilyn with a commemorative stamp folder, and genealogists investigated Marilyn’s Scottish ancestry.

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In July, the birthday celebrations continued in Marilyn’s Los Angeles hometown with tributes from painter David Bromley, and another Greene exhibition. A new musical, Marilyn!, opened in Glendale. Rapper Frank Ocean appeared alongside a Monroe impersonator in a Calvin Klein commercial. And Marni Nixon, the Hollywood soprano who sang the opening bars of ‘Diamonds Are a Girl’s Best Friend’, passed away.

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August 5th marked the 54th anniversary of Marilyn’s death. Also this month, it was announced that Seward Johnson’s ‘Forever Marilyn’ sculpture may return permanently to Palm Springs. April VeVea’s Marilyn Monroe: A Day in the Life was published, and Marilyn’s role in Niagara was featured in another Life magazine special, celebrating 75 years of film noir.

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In September, Marilyn: Character Not Image – an exhibition curated by Whoopi Goldberg – opened in New Jersey. Terry Johnson’s fantasy play, Insignificance, was revived in Wales. Two locks of Marilyn’s hair were sold by Julien’s Auctions for $70,000. And author Michelle Morgan published The Marilyn Journal, first in a series of books chronicling the Marilyn Lives Society; and A Girl Called Pearl, a novel for children with a Monroe connection.

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In October, Happy Birthday Marilyn – a touring showcase for the collection of Ted Stampfer – came to Amsterdam, while Marilyn: I Wanna Be Loved By You, a retrospective for some of her best photographers, opened in France. Marilyn Forever, Boze Hadleigh’s book of quotes, was published. Marilyn’s friendship with Ella Fitzgerald was depicted on the cult TV show, Drunk History. And on a sadder note, photographer George Barris, biographer John Gilmore, and William Morris agent Norman Brokaw all passed away this month.

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In November, Marilyn’s ‘Happy Birthday Mr President‘ dress was sold for a record-breaking $4.8 million during a three-day sale at Julien’s Auctions, featuring items from the David Gainsborough Roberts collection, the Lee Strasberg estate, and many others including the candid photos of Monroe Sixer Frieda Hull. Also this month, comedienne Rachel Bloom spoofed ‘Diamonds Are a Girl’s Best Friend’ in a musical sequence for her TV sitcom, Crazy Ex-Girlfriend. And Marilyn Monroe: Lost Photo Collection, a limited edition book featuring images by Milton Greene, Gene Lester and Allan ‘Whitey’ Snyder, was published.

05E065FF-9E98-4677-8946-85623619BBF3-2686-0000014DE181D724_tmpFinally, in December the EYE Film Institute began a Marilyn movie season in Amsterdam. The Asphalt Jungle was released on Blu-Ray by Criterion. And actresses Zsa Zsa Gabor and Debbie Reynolds both passed away.

Marilyn at Julien’s: The Lois Weber Collection

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Lois Smith, publicist to Meryl Streep, Robert Redford and others, died in 2012, aged 84. “In a tough business known for steel-sharp elbows,” her New York Times obituary read, “Ms. Smith stood out for being nurturing. She was at the birth of Marilyn Monroe’s kittens...”

Born Lois Eileen Wollenweber of Brooklyn in 1928, she began working for publicist Ted Saucier in the 1950s. His most famous client was the Waldorf-Astoria Hotel, where he and Lois recruited celebrities who had come there to escape Hollywood’s crumbling studio system. One of them was Marilyn, who lived there for several months after moving to New York in 1955.

Lois later married journalist Gene Smith, and formed Pickwick Public Relations with Pat Newcomb – Marilyn’s publicist at the time of her death – in 1969. A number of items in the current Julien’s sale, ending today, come from her estate (under the name of Lois Weber.)

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This photo was taken by Hans Knopf on February 22, 1956, when Marilyn was walking to Cecil Beaton’s studio for their famous session. Lois, who accompanied her that morning, is generally cropped out of the picture.

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Two other photos taken by Knopf that day show Marilyn and Lois getting into a taxi cab en route to lunch at the Ambassador Hotel with society columnist Elsa Maxwell.

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Interestingly, some copies of the candid photos taken by Frieda Hull and other members of the ‘Monroe Six’ were also in Lois’ possession. The young fans gave each other copies of their photos, so perhaps they shared a few with her as well.

A 32-page transcript of Marilyn’s 1960 interview with George Belmont, submitted by Lois to Look magazine, is also on offer. Perhaps the most significant items from her estate, however, are the many beautiful photos, negatives and colour transparencies from the set of The Prince and the Showgirl. Marilyn exercised a strict  approval process over all images, and relegated these to a ‘Kill’ folder.

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Marilyn at Julien’s: Home and Relationships

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In daily life, Marilyn often went unrecognised. This rare photo shows her wearing a black wig. When travelling ‘incognito‘, she sometimes used false names (including ‘Zelda Zonk’.)

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In the summer of 1953, Joe DiMaggio joined Marilyn in Canada, where she was filming River of No Return. She took these snapshots of Joe during his visit. Also pictured is Jean Negulesco, who had directed Marilyn in How to Marry a Millionaire. Although his work on River was uncredited, Negulesco may have helped to smooth the differences between Marilyn and the somewhat tyrannical Otto Preminger.

D47DFE90-6FCB-488D-8FB2-CB180F31C5BC-1016-000000CA7AD64E5B_tmpShortly before her third marriage to Arthur Miller, Marilyn converted to Judaism. This Jewish prayer book was probably a gift from Rabbi Robert E. Goldburg.

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Some photos of Arthur Miller, including one taken with Marilyn in 1959.

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Marilyn’s Minolta 16mm camera. This model was introduced in 1957.

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These photos are of the farmhouse at Roxbury, Connecticut, bought by the Millers after their marriage. It is incorrectly identified in the Julien’s catalogue as Marilyn’s Los Angeles abode. The Millers’ country home required extensive renovations. After their marriage ended, Marilyn kept their city apartment while Arthur lived at Roxbury until his death in 2005.

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Marilyn with her friend, actor Eli Wallach, in 1957. They would later co-star in The Misfits (1961.)

Correspondence with Xenia Chekhov, widow of Marilyn’s acting teacher, Michael Chekhov.

“A single-page typed, unsigned file copy of a letter dated December 19, 1958, to ‘Mrs. Chekhov’ reading ‘My husband and I were so happy with the pictures you sent us of Mr. Chekhov. We will treasure them forever. I am not able to shop for Christmas, as you may already know I have lost the baby, so I would like you to use this check as my Christmas greetings with all my most affectionate good wishes. My husband sends you his warmest regards.’ The letter is accompanied by Xenia Chekhov’s response written on a notecard dated January 10, 1959, reading in part, ‘[Y]our personal sad news affected me very much and I could not find the courage to write you sooner. All my warmest feelings of sympathy go out to you and Mr. Miller.’ This is a deeply personal note with an acknowledgement of a miscarriage in Monroe’s own words.”

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“An assortment of receipts from seven different bookstores: including: Doubleday Book Shop, Beekman Place Bookshop, and E. Weyhe Inc., all of New York City, and Wepplo’s Book Store, Lee Freeson, Martindale’s Book Stores and Hunter’s Books, all of Los Angeles. Titles include The Great Gatsby; Van Gogh’s Great Period; I , Rachel; An Encyclopedia of Gardening; Hi – Lo’s – Love Nest; a book listed simply as ‘Yves Montand’, among others. The receipts are dated 1958 and 1960.”

A Royal Quiet de Luxe model typewriter owned by Marilyn.

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A letter from Marilyn, with photos of Jane Miller and Hugo, Marilyn’s basset hound.

Various letters from Marilyn to her stepdaughter, Jane Miller.

“A 1957 letter is written to Janie at summer camp and recounts a number of amusing stories about Hugo the Bassett Hound reading in part, ‘He got kicked by that donkey. Remember him? His nose swelled up with a big lump on top and it really wrecked his profile. I put an ice pack on it and it took several days for it to go down but the last time I saw him it was pretty well healed. Bernice is taking care of him and the house while I am at the hospital.We are going home tomorrow and then I will write you by hand. Listen, I had better stop now because I want to get off a note to Bobby today. Don’t worry about me in the hospital. I am feeling much better now and I have the funniest Scotch nurse.’ (Marilyn had recently been taken to hospital after suffering an ectopic pregnancy.)

The 1958 letter is typed on the back of a piece of stationery from the Hotel Bel-Air and is addressed, ‘Dear Janie-bean.’ The letter, written as Marilyn prepared for Some Like It Hot, reads in part, ‘Thanks for helping me into my white skirt. I almost didn’t make it -but now that I’m busier I’ll start losing weight – you know where. Along with ukulele lessons I have to take I’m learning three songs from the 1920 period. … I don’t know how my costumes in the picture will be yet. I’ll let you know.'”

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Three colour slides from the estate of Frieda Hull, showing the Millers leaving New York for Los Angeles in November 1959. Marilyn’s parakeet, Butch, travelled with them. He was a noisy passenger, constantly squawking, “I’m Marilyn’s bird!”

75B2208F-1E21-4D44-B98A-C6A51983F869-17970-00000A2C0EAF1C44_tmpAn electroplate ice bucket, made in England, and a receipt for 12 splits of Piper Heidsieck champagne, delivered to the Millers’ bungalow at the Beverly Hills Hotel during filming of Let’s Make Love in December 1959.

DE0487BB-FB02-41A6-958C-7E5739B4B7D6-17970-00000A2E272B8C4D_tmpAddress books from 1955 and 1962. The first includes a handwritten ‘to-do list’, with entries such as “as often as possible to observe Strassberg’s [sic.] other private classes”; “never miss my actors studio sessions”; “must make strong effort to work on current problems and phobias that out of my past has arisen.”

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Perhaps the biggest surprise in the Julien’s sale is that Marilyn was planning to buy a home in New York, even commissioning a series of architectural drawings for a property on East 61st Street in November 1961. In addition to her rented Manhattan apartment, she bought a small bungalow in Los Angeles in 1962, but clearly hadn’t given up her dream of a permanent East Coast base.

“An original letter from John E. Holland of the Charles F. Noyes Real Estate Company dated October 18, 1961, addressed to Miss Marilyn Monroe, 444 East 57th Street, New York, “Attention: Miss Marjorie Stengel” (Monroe’s secretary). The letter reads in part, ‘L]ast summer Mr. Ballard of our office, and I showed you the house at the corner of 57th Street and Sutton Place and Mr. Arthur Krim’s house on Riverview Terrace. I spoke to Miss Stengel yesterday and told her of a house which we have just gotten listed for sale at 241 East 61st Street. She asked me to send you the particulars on this house as she thought you might be interested in it. I am enclosing our setup. … The garden duplex apartment is now occupied by the owner and would be available to a purchaser for occupancy. You may possibly have been in this apartment as Miss Kim Novak … just moved out in September. Before that it was occupied by Prince Aly Khan.’

An original letter from John E. Holland of the Charles F. Noyes Real Estate Company dated November 15, 1961, addressed to Miss Marjorie Stengel, stating, ‘I am enclosing herewith Photostats which I had made of the drawings adding a stairway which would include all or half of the third floor with the duplex garden apartments. These sketches may be somewhat confusing, but I could easily explain them if you would like to have me do so,’ together with six Photostat copies of original architectural drawings for the redesign of an apartment located at 241 East 61st Street in New York. The drawings go into great detail as to the redesign of the apartment, with space for an art studio and specific notes stating, ‘This could be another bedroom or boudoir, or health studio with massage table, chaise lounge, private living room…or…with numerous closets.'”

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This grey pony handbag may have been bought by Marilyn during her February 1962 trip to Mexico. She was also a keen gardener, and a Horticulture magazine subscriber.

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“An extraordinary, blue cloth over board, ‘project management‘ three-ring binder kept by one of Monroe’s assistants chronicling the purchase and ongoing renovation and decoration of her home located at 12305 Fifth Helena Drive in Brentwood, California. The notebook begins with an information sheet and lot diagram as well as a typed renovation and additions budget for the property totaling $34,877.36 against a purchase price of $57,609.95. The book also contains approximately 28 pages of notes on various renovation projects and to-do lists; a page with notes regarding terracing and planting the hillside; seven drawings of exterior floor plan for possible apartment above the garage for a cook; three renderings of options for a table and another decorative element for the home; and a listing of bills due as of August 16, 1962. The last page of the book lists ‘Moet – Champagne vintage 1952/ et Chandon a Epernay/ Cuvee Dom Perignon – 13.88.’ The book lists dates that furniture is due to be delivered from various suppliers, many after Monroe’s death, as well as dimensions of each room of the home for the purpose of ordering ‘white India’ carpet. It also has estimates to have the pool resurfaced, water heater moved, fountain built, and laundry room and shower expanded for people using the pool as well as notes about decoration of a ‘play room,’ fabrication of a new gate, bars for windows, and shelving to be built, among many other things.

A group of invoices dating to February 28, 1962, from various Mexican boutiques listing the purchase of a great number of pieces of furniture and home furnishings, purchased in Mexico for Monroe’s Fifth Helena Drive residence. Together with a two-page typed signed letter dated July 26, 1962, signed ‘Mura’, giving a full report to Monroe’s secretary Eunice Murray regarding her buying trip in Mexico. The letter demonstrates the fact that Monroe was still quite actively working on her home at the time of her death.”

ABG’s Multimedia Deal For Marilyn

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Following the recent news about the investment firm, Lion Capital, acquiring a minority interest in Authentic Brands Group (ABG) – the company that licenses the estates of Marilyn, and other stars – comes an announcement in the Hollywood Reporter that ABG has signed a deal with One Big Ball Pictures (OBB), a multimedia production company.

“Marilyn Monroe, Elvis Presley, Muhammad Ali and Shaquille O’Neal are among the Authentic Brands Group brands, which opens the door for OBB to develop film, TV and digital content, both scripted and unscripted, based on these brands.

The plan is for the content to target millennial audiences, introducing this younger generation to these iconic entertainers and artists.

‘ABG owns and manages some of the most iconic and influential brands and celebrities,’ said Michael D. Ratner, founder/CEO of OBB. ‘This partnership provides a vehicle through which we can introduce a broader audience to these icons via unique and engaging content. All of us at OBB grew up following these larger-than-life figures. We are thrilled to tap into their respective histories to bring new stories to existing fans and a younger generation.'”

Lion Capital Strikes Deal With ABG

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Photo by Frank Powolny, 1953

Lion Capital, a ‘consumer-focused’ investment firm whose clients range from Jimmy Choo to Kettle Foods, are acquiring a minority interest in Authentic Brands Group (ABG), the company which handles licensing of Marilyn’s estate, reports Sys-Con Media. Following ABG’s successful collaborations with Max Factor, SexyHair and other popular brands, it seems likely that the merchandising of Marilyn will further expand under this new alliance.