Category Archives: Business and Finance

Marilyn’s Brentwood Home For Sale (Again)

Marilyn’s final, ‘modest’ home at 12305 Fifth Helena Drive in the Los Angeles suburb of Brentwood – bought less than a year before her death, and the only property she ever owned – is back on the market for $6.9 million, Mark David reports for Variety. (It was last sold in 2010 for $3.8 million. For the definitive account of her time at Fifth Helena, read Cursum Perficio: Marilyn Monroe’s Brentwood Hacienda by Gary Vitacco Robles.)

“The bottle blond bombshell personally searched for and purchased the 1929 Spanish hacienda style home in the coveted and star-studded Helenas district in early 1962. Some reports say she paid $67,000 and others $90,000.

Privately and securely situated at the end of an itty-bitty cul-de-sac behind a high wall, secured gate and canopy of trees on what marketing materials declare as the ‘largest parcel of all the Helena streets,’ the red tile roofed, single-story residence measures in at an extraordinarily modest by today’s celebrity standards 2,624 square feet. Renovated, updated and expanded over the years by the various owners, the residence retains a number of original architectural details such as thick white stucco walls, casement windows, some fitted with wrought iron grills, terra-cotta tile floors, Gothic arch doorways, and vaulted, exposed wood ceilings.

The Helenas, a series of 25 tiny cul-de-sacs that run from San Vicente Boulevard to just above Sunset Boulevard at the eastern edge of the posh Brentwood Park neighborhood, has long been attractive to Tinseltown types.”

Marilyn’s Little Black Book, and More

The annual Hollywood Legends auction at Julien’s, set for April 29, features a number of Marilyn-related items, including a 1961 check  book which, as UK tabloid The Mirror reports, shows she was overdrawn at the time.

Here are some of the more unusual lots…

“A Marilyn Monroe novelty game night set. The Brown & Bigelow set contains two decks of playing cards, one showing Monroe in the ‘A New Wrinkle’ pose and one of Monroe in the ‘Golden Dreams’ pose from her 1949 Red Velvet photo session with Tom Kelley, and a set of four tin coasters showing Monroe in the ‘Golden Dreams’ pose and ‘Marilyn Monroe’ printed on each. Contained in a black flocked presentation box, stamped with an image of Monroe and branded text that reads ‘Always First/ with the Best Figures/ T D F CO.’ at lower right.”

Rare photos taken by Bruce Davidson during filming of Let’s Make Love.

A number of items related to photographer John Florea, including this contact sheet from the ‘Heat Wave’ number in There’s No Business Like Show Business.

A personal note from photographer Zinn Arthur to Marilyn and Milton Greene, probably penned during filming of Bus Stop.

And an invitation to the 1961 Berlin Film Festival

The High Cost of Living (Like Marilyn)

The former home of Johnny Hyde, Marilyn’s agent and lover, was recently featured on the website of realtor Joyce Rey, prior to being snapped up (for $21K per month) by a lucky tenant on March 10. Marilyn often stayed there during their two-year relationship, which lasted from early 1949 until Hyde’s death in late 1950. Marilyn was heartbroken by the death of her greatest champion, who secured important roles and a contract with Twentieth Century Fox for the young actress. She was photographed by Earl Leaf at 718 North Palm Drive (off  Sunset Boulevard) just months before Hyde passed away.

Marilyn photographed by Earl Leaf at North Palm Drive, 1950

For Irish house-hunters, here’s something completely different: a €185,000 house in the Dublin suburb of Clondalkin, decorated throughout with Marilyn memorabilia by its owner, a diehard Marilyn fan. The property has been viewed online by over 200,000 people since going viral on St Patrick’s Day, reports the Irish Independent.

Thanks to Michelle at Immortal Marilyn 

Legally Blonde: ‘Is Marilyn Too Generic?’

Marilyn by John Florea, 1953

The ongoing legal battle between Marilyn’s estate and nostalgia brand AVELA (previously reported here) has raised an interesting paradox. As Eriq Gardner writes for the Hollywood Reporter, U.S. District Court Judge Katherine Polk Failla rejected the claim that Marilyn’s estate had ‘monopolised’ her image, but allowed the possibility that MM is ‘too generic’ for copyright protection.

“Upon the argument that ‘Marilyn Monroe’ only reminded consumers of a famous historical figure, the Estate argued that such a proposition was tantamount to a per se ‘rule that names of identifiable individuals are…non-distinctive, contrary to existing law.’

Failla, though, responded that the question of whether a mark has become genericized is a factual one, meaning that it’s inappropriate for an early decision. Both sides will have an opportunity to test the facts — perhaps by taking surveys of whether consumers really associate ‘Marilyn Monroe’ with the Estate.

The judge again stresses the early posture of the case (despite the fact that the complicated case is in its third year), and the Marilyn Monroe Estate at least defeats a claim that it committed fraud upon the U.S. Patent & Trademark Office, but she’s at least allowing defendants to attack the notion that the Estate enjoys broad trademark rights to ‘Marilyn Monroe.'”

April VeVea on Marilyn, Jayne and Typecast Blondes

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‘Bus Stop’ (1956)

April VeVea (author of Marilyn Monroe: A Day in the Life) has created a new blog, Classic Blondes – dedicated to Marilyn and her contemporaries. In her latest post, April examines the longstanding assumption that Marilyn’s talents were wasted due to her being typecast in ‘dumb blonde’ roles at Twentieth Century Fox.

“With the exception of Bus Stop, Marilyn’s dramatic roles were NOT making nearly as much as her comedic roles. Fox wasn’t going to throw money into pictures so Marilyn could play in serious roles when they could have hits if she stuck to her comedic skill set. The public was the ultimate typecaster of Marilyn, not Fox … Marilyn actually had a pretty diverse career. Her pictures were evenly spread out between serious and comedic and she shone brightly in most. Her ability to keep herself at a 50/50 split once achieving stardom is amazing. That deserves praise and recognition.”

In another article, April compares Marilyn’s career to that of another fifties bombshell, Jayne Mansfield.

“While Jayne’s movies never grossed as highly as Marilyn’s, it’s safe to say that she was a solid earner for Fox when she was in her element. People wanted to see Jayne in glitz and glamour but her movies also needed to have a solid story line, like Marilyn’s … Jayne wasn’t a bad actress nor was she ‘over’ before she hit 30. She was just promoted incorrectly by Fox and dumped when Marilyn went back to her niche.”

Marilyn Impersonator Slams Unauthorised Stamps

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In one of this month’s more peculiar stories, Page Six reports that Marilyn impersonator Jimmy James has threatened legal action over a series of stamps issued in the Central African Republic, supposedly depicting Marilyn but using images of Jimmy, who impersonated her during the 1980s and 90s. James is much admired within the Monroe fan community, and was a guest speaker at the 2014 memorial service. Images of impersonators have been used before on unofficial Marilyn-themed merchandise, much to the frustration of fans – but Jimmy James is the first impersonator to respond publicly to this growing problem.

“The image on the stamp of James as Marilyn in a pair of glasses seems to be taken from a 1991 ad James did for the brand L.A. Eyeworks. (The cool 1980s and 1990s campaign included 200 others such as the actual Grace Jones, Frank Zappa, John Lydon, RuPaul, David Hockney and Bryan Ferry.)

As far as the image on the African stamp, James’ power attorney Mark Jay Heller told us: ‘Although the recognition and inclusion of a transgender model in this collection of [Monroe] stamps is appreciated . . . the publisher . . . has not only failed and omitted to secure’ James’ consent, ‘but has also failed to compensate him.’

Reps for Monroe’s estate, L.A. Eyeworks and the Central African Republic’s New York consulate did not get back to us. The image in question seems to have been taken down from a website for the country’s stamps.”

Here are some other examples of the stamps, featuring artwork of Marilyn. Another series shows her with Elvis Presley, though it is still unclear whether they ever met.

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Marilyn’s Estate Sues Lingerie Brand

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Authentic Brands Group (ABG), the licensing arm of Marilyn’s estate, is suing a clothing company for copyright infringement over a lingerie line, reports IP Watchdog. (This is not to be confused with Marilyn Monroe Envy, an officially approved franchise, which was launched by ABG in 2014.)

“Defendant Fashion Central is a New York City-based manufacturer and wholesaler of intimate apparel, which includes undergarments. In their undergarment packaging, tags, and other branding, defendant utilized Marilyn Monroe’s image alongside phrases that alluded to famous quotes by Ms. Monroe. The defendant does not have a license to use Marilyn Monroe’s likeness or to use the registered trademarks for marketing/branding purposes.

On August 8, 2016, plaintiff became aware of defendant’s unauthorized use of the Marilyn Monroe marks and likeness and sent a cease and desist letter. Defendant continued with their allegedly unauthorized activities, leading to the filing of the complaint that starts this legal dispute. It is worth noting, however, that the defendant did not use the name Marilyn Monroe in any of its marketing, packaging, or other branding. Any association to Marilyn Monroe is based solely on defendant’s use of her visual likeness.

The fact that the Marilyn Monroe name does not appear on any of defendant’s potentially infringing products does not mean there is not a viable trademark infringement case or theory … According to the plaintiff, the Marilyn Monroe trademarks are highly recognizable and distinctive due to her enduring fame. Therefore, both federal and state law dilution claims have also been brought against the defendant.”

2016: A Year In Marilyn Headlines

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In January, exhibitions featuring Milton Greene and Douglas Kirkland’s photographs of Marilyn opened in London and Amsterdam. In New York, the Museum of Modern Art paid tribute to Marilyn’s choreographer, Jack Cole. Also this month, James Turiello’s book, Marilyn: The Quest for an Oscar, was published. And Edward Parone, assistant producer of The Misfits, died.

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In February, Marilyn ‘starred’ with Willem Dafoe in a Snickers commercial for the US Superbowl. Monroe Sixer Jimmy Collins’ candid photographs were sold at Heritage Auctions, and the touring exhibition, Marilyn: Celebrating an American Icon, came to Albury, Australia.

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Another major Australian exhibition, Twentieth Century Fox Presents Marilyn Monroe, featuring the collections of Debbie ReynoldsScott Fortner, Greg Schreiner and Maite Minguez Ricart – opened at the Bendigo Art Gallery in March. And Barbara Sichtermann’s book, Marilyn Monroe: Myth and Muse, was published in Germany.

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In April, a special edition of Vanity Fair magazine – dedicated to MM – was published. A campaign to save Rockhaven, the former women’s sanitarium where Marilyn’s mother Gladys once lived – was launched. And actress Anne Jackson – wife of Eli Wallach, and friend to Marilyn – passed away.

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In May, Marilyn graced the cover of a Life magazine special about ‘hidden Hollywood’, and Sebastien Cauchon’s novel, Marilyn 1962, was published in France. Cabaret singer Marissa Mulder’s one-woman show, Marilyn in Fragments, opened in New York, while Chinese artist Chen Ke unveiled Dream-Dew, a series of paintings inspired by Marilyn’s life story. The remarkable collection of David Gainsborough Roberts was displayed in London. Finally, Alan Young – the comedian and Mister Ed star, who befriended a young Marilyn – died.

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June 1st marked what would be Marilyn’s 90th birthday. Also in June, New Yorkers were treated to an Andre de Dienes retrospective, Marilyn and the California Girls. An exhibition of the Ted Stampfer collection, Marilyn Monroe: The Woman Behind the Myth, opened in Turin, Italy. A new documentary, Artists in Love: Arthur Miller and Marilyn Monroe, was broadcast in the UK, while Australia honoured Marilyn with a commemorative stamp folder, and genealogists investigated Marilyn’s Scottish ancestry.

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In July, the birthday celebrations continued in Marilyn’s Los Angeles hometown with tributes from painter David Bromley, and another Greene exhibition. A new musical, Marilyn!, opened in Glendale. Rapper Frank Ocean appeared alongside a Monroe impersonator in a Calvin Klein commercial. And Marni Nixon, the Hollywood soprano who sang the opening bars of ‘Diamonds Are a Girl’s Best Friend’, passed away.

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August 5th marked the 54th anniversary of Marilyn’s death. Also this month, it was announced that Seward Johnson’s ‘Forever Marilyn’ sculpture may return permanently to Palm Springs. April VeVea’s Marilyn Monroe: A Day in the Life was published, and Marilyn’s role in Niagara was featured in another Life magazine special, celebrating 75 years of film noir.

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In September, Marilyn: Character Not Image – an exhibition curated by Whoopi Goldberg – opened in New Jersey. Terry Johnson’s fantasy play, Insignificance, was revived in Wales. Two locks of Marilyn’s hair were sold by Julien’s Auctions for $70,000. And author Michelle Morgan published The Marilyn Journal, first in a series of books chronicling the Marilyn Lives Society; and A Girl Called Pearl, a novel for children with a Monroe connection.

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In October, Happy Birthday Marilyn – a touring showcase for the collection of Ted Stampfer – came to Amsterdam, while Marilyn: I Wanna Be Loved By You, a retrospective for some of her best photographers, opened in France. Marilyn Forever, Boze Hadleigh’s book of quotes, was published. Marilyn’s friendship with Ella Fitzgerald was depicted on the cult TV show, Drunk History. And on a sadder note, photographer George Barris, biographer John Gilmore, and William Morris agent Norman Brokaw all passed away this month.

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In November, Marilyn’s ‘Happy Birthday Mr President‘ dress was sold for a record-breaking $4.8 million during a three-day sale at Julien’s Auctions, featuring items from the David Gainsborough Roberts collection, the Lee Strasberg estate, and many others including the candid photos of Monroe Sixer Frieda Hull. Also this month, comedienne Rachel Bloom spoofed ‘Diamonds Are a Girl’s Best Friend’ in a musical sequence for her TV sitcom, Crazy Ex-Girlfriend. And Marilyn Monroe: Lost Photo Collection, a limited edition book featuring images by Milton Greene, Gene Lester and Allan ‘Whitey’ Snyder, was published.

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Marilyn at Julien’s: The Lois Weber Collection

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Lois Smith, publicist to Meryl Streep, Robert Redford and others, died in 2012, aged 84. “In a tough business known for steel-sharp elbows,” her New York Times obituary read, “Ms. Smith stood out for being nurturing. She was at the birth of Marilyn Monroe’s kittens...”

Born Lois Eileen Wollenweber of Brooklyn in 1928, she began working for publicist Ted Saucier in the 1950s. His most famous client was the Waldorf-Astoria Hotel, where he and Lois recruited celebrities who had come there to escape Hollywood’s crumbling studio system. One of them was Marilyn, who lived there for several months after moving to New York in 1955.

Lois later married journalist Gene Smith, and formed Pickwick Public Relations with Pat Newcomb – Marilyn’s publicist at the time of her death – in 1969. A number of items in the current Julien’s sale, ending today, come from her estate (under the name of Lois Weber.)

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This photo was taken by Hans Knopf on February 22, 1956, when Marilyn was walking to Cecil Beaton’s studio for their famous session. Lois, who accompanied her that morning, is generally cropped out of the picture.

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Two other photos taken by Knopf that day show Marilyn and Lois getting into a taxi cab en route to lunch at the Ambassador Hotel with society columnist Elsa Maxwell.

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Interestingly, some copies of the candid photos taken by Frieda Hull and other members of the ‘Monroe Six’ were also in Lois’ possession. The young fans gave each other copies of their photos, so perhaps they shared a few with her as well.

A 32-page transcript of Marilyn’s 1960 interview with George Belmont, submitted by Lois to Look magazine, is also on offer. Perhaps the most significant items from her estate, however, are the many beautiful photos, negatives and colour transparencies from the set of The Prince and the Showgirl. Marilyn exercised a strict  approval process over all images, and relegated these to a ‘Kill’ folder.

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