Marilyn Puts ABG In the FT

Marilyn makes the front page of today’s Financial Times with news about ABG, the licensor for her estate.

“BlackRock has sealed its first major buyout deal, scooping up Authentic Brands, the celebrity and clothing licensing group, as the world’s largest asset manager tries to muscle in on the private equity boom. The asset manager will pay $870m for a controlling stake in New York-based Authentic Brands, which holds the brand rights to Marilyn Monroe … Authentic Brands, which is led by its founder and chief executive Jamie Salter, licenses 50 brands that together generate $9.3bn in annual retail sales, according to the company. Following the deal, BlackRock will be its largest shareholder.”

Thanks to Fraser Penney

Marilyn at Julien’s: Fashion and Beauty

In today’s post about the upcoming Legends event at Julien’s Auctions, let’s take a look at Marilyn’s fashion and beauty habits, and what they cost her. (Read more about the June 13-14 sale here.)

UPDATE: I have added the final bids to each item.

“A typed letter on Jamie, Inc. letterhead dated July 24, 1958 in regards to a newspaper article reporting that Marilyn’s new white platinum bleach is breaking off her tresses. The letter, from the president of Jamie, Inc. reads, ‘Enclosed is a clipping from one of our daily newspapers regarding damage to your hair. We are sending you under separate cover our hair conditioner. If used according to directions, it will allow you to bleach your hair as light and as often as you desire. I am sure you will find that you will no longer have hair damage of any kind, and you will also be able to obtain a truer color.’ Enclosed with the letter is the original newspaper clipping referencing Monroe’s hair.” (SOLD for $1,152)

“An October 19, 1959 invoice for the storage of several of Marilyn’s furs, including a white ermine coat, a black fox stole trimmed with silk, a ranch mink coat, a white beaver coat, a white fox stole, a black fox stole, and a white fox stole and muff, among others. Nearly all of the furs listed on this receipt are instantly recognized in photos of Marilyn at publicity and red carpet events. ” (SOLD for $750)

“An extensive collection of statements from Lilly Dache Boutique and Beauty Salon in New York, with dates throughout 1958 and 1959, together with a letter addressed to Marilyn informing her that she has an overdue balance of $238.40.”  (SOLD for $768)

“A grouping of shopping receipts addressed to Marilyn Monroe Miller for various purchases, one receipt specifies an alteration to a tweed item for her stepdaughter, Janie Miller. Also included is an envelope from the famed clothing line address to Jax in Beverly Hills.” (SOLD for $875)

“A receipt from I. Magnin & Co. addressed to Mrs. Arthur Miller at the Beverly Hills Hotel, dated December 23, 1959, for the purchase of ‘5# Original,’ indicating a purchase for the famed perfume, widely believed to be a favorite of Monroe’s. Interestingly, the order was specified to be delivered to ‘Dorothy Blass,’ a name Marilyn occasionally used for past purchases and deliveries to disguise her identity. During this period Marilyn was completing filming of Let’s Make Love. Research indicates she actually called out sick on this date.” (SOLD for $1,152)


“A black chiffon overblouse. Label reads ‘Rudi Gernreich Design for Walter Bass.’ A separate paper label reads ‘Style 104 M. Monroe.'” (SOLD for $19,200)

“A pair of drop rhinestone ear clips with three strands of teardrop-shaped rhinestones, unmarked; and a
six-stranded iridescent crystal necklace in purple and green. ” (SOLD for $28,125 and $11,250, respectively)

Marilyn Drinks in the Pink

A new pink gin named after Marilyn will be launched in the UK, as Nicola Carruthers reports for The Spirits Business.

“The gin will be launched as part of a five-year partnership with Authentic Brands Group (ABG), owner of the Marilyn Monroe Estate.

Created at the brand’s 45 West Distillery in Leicestershire, Marilyn Monroe Pink Gin is ‘floral and delicate’, made with cherry blossom, hibiscus, rose and pink grapefruit. The bottle design features the iconic image of Monroe in a white dress.

Burleighs recently restructured its management and sales team, allowing the firm to establish a number of routes to market. The brand has also secured listings in Waitrose, Co-op, the UK’s largest wholesaler Tennent’s and Star Pubs.

The brand expects bottle sales to double again after last year with the introduction of the new pink gin. Marilyn Monroe Pink Gin will be available to the UK trade from July. Burleighs is currently in discussions to release the gin in Asia and the US.”

Thanks to Lorraine at Marilyn Remembered

Marilyn at Julien’s: Personal and Business Correspondence

Today in an ongoing series on the upcoming Legends sale at Julien’s Auctions, a look at correspondence and other papers from Marilyn’s personal archive. (More about the auction here.)

UPDATE: I have added the final bids to each item.

“An original clipping from a Mexican newspaper detailing Marilyn’s visit to the National Institute for the Protection of Children on March 1, 1962, and her donation of $1,000.00 to the institute. Also included is a document translating the article, reading in part, ‘The American actress Marilyn Monroe yesterday visited the National Institute for the Protection of Children where she greeted the president of that organization, Mrs. Eva Samano de Lopez Mateos, to whom she gave 12,500 pesos – one thousand dollars – for the needy children.'” (SOLD for $768)


“An unsigned carbon-copy of a letter, likely from May Reis, Marilyn Monroe’s secretary, to hairdresser Kenneth, dated July 16, 1958. The letter reads in part, ‘Thank you for sending on Miss Monroe’s chignon but I am sorry it has not turned out as she had ordered it so it is being returned to you under separate cover.'” (SOLD for $192)

“A one-page handwritten letter from press agent Patricia Newcomb to Marilyn, dated June 2, 1956. The letter reads in part, ‘Enclosed is a copy of your eye perscription (sic) which I got this morning from Lee Seigel. I am also sending you another bottle, in case you might be running short.’ Also, ‘I mailed your records and hair dryer today, so they should arrive by the end of the week.'” (SOLD for $1,125)


“A one-page typed letter to Marilyn from Nunnally Johnson, dated February 1, no year specified (but probably sent after their 1962 meeting at the Beverly Hills Hotel, to discuss Something’s Got to Give.) The letter reads in part, ‘This is to put it on paper that I’ve rarely had a merrier evening. There’s no question about it, the only way to discuss business is over a bottle or two of champagne, with occasional reflections on sex to keep everything in balance. And if ever the occasion rises you may cite me as a bloke who also likes to sit and talk with you.’ The letter is hand-signed. A well-known screenwriter, Johnson worked on a number of projects related to Monroe, including We’re Not Married, and How to Marry a Millionaire.” (SOLD for $2,240)

“Two letters from the Actors’ Studio, dated January 10 and 12, 1961, regarding the Actors’ Studio Benefit scheduled for March 13, 1961. The January 10 letter announces, ‘Marilyn Monroe will be one of the stars who will draw the lucky tickets for our door prizes and for the Dance Contests.’ The letter is signed by Lee Strasberg, Cheryl Crawford and Elia Kazan (facsimile signatures). The second letter, sent by the benefit’s coordinator, asks Marilyn if it would be possible to take a photo of her wearing a fur coat that will be raffled as a door prize. The letter further requests that Marilyn write to executives at United Artists asking them to reserve tables at the event.” (SOLD for $768)


“Three letters, all dated in January of 1961, referencing possible film projects for Marilyn’s consideration. The January 3 letter from George Chasin is on MCA letterhead and references Touch of Mink, written by Stanley Shapiro (later filmed with Doris Day.) The January 26 letter, also on MCA letterhead, references a screenplay entitled The Notorious Lady, and is signed by Marvin Birdt with a copy to Chasin (later filmed with Kim Novak as The Notorious Landlady.) The January 31 letter is on Twentieth Century-Fox Film Corporation letterhead and references A Lost Lady, and is signed by Frank McCarthy, Director of Public Relations at the studio. (Based on one of Marilyn’s favourite novels (according to her friend and masseur, Ralph Roberts), and previously filmed as Courageous with Barbara Stanwyck in 1934, but dissatisfied with the result, author Willa Cather had banned all movies based on her work.) In this same letter McCarthy writes, ‘Congratulations again on The Misfits and I hope it will achieve the great success it deserves.'” (SOLD for $512)


“A small notecard to Marilyn from producer Buddy Adler. The notecard reads, ‘Darling, It’s wonderful having you home again. Best wishes, Buddy Adler.’ Adler was the producer of Bus Stop, released in 1956. This card is likely in reference to Marilyn’s return to Hollywood in 1956 after having spent the entirety of 1955 in New York City.” (SOLD for $640)


“A two-page typed letter on Algonquin Hotel letterhead to Marilyn from photographer John Bryson, dated August 6, 1960, in reference to the August 15, 1960 issue of LIFE magazine, in which his photos of Marilyn on the set of Let’s Make Love were published. The letter reads in part, ‘I am very happy, however, to report that we close with a larger than full page of the picture of Arthur swabbing off your back after a hard day’s rehearsal. I think the little girl look in this is the best picture I ever took of you.’ The letter goes on to read, ‘Anyway, it is done and I hope you like it. If you do or do not I would like for you to remember that I think you are one of the best women I have ever known and if you ever need a friend for anything just call day or night. I do not say such things casually.'” (SOLD for $1,280)


“A Western Union telegram from Mary Leatherbee of LIFE magazine dated June 26, 1958, regarding photos of Marilyn taken by Richard Avedon in which she recreated images of famous actresses for a spread entitled ‘Fabled Enchantresses.'” (SOLD for $640)


“A one-page typed letter to Marilyn from Emmeline Snively, dated July 31, 1958. Snively was the owner and manager of the Bluebook Modeling Agency. Marilyn, still Norma Jean at the time, signed with the agency in 1945, and Snively is believed to have assisted her in transforming into Marilyn Monroe. The letter reads in part, ‘We have been following your steady progress over the years, and our students at Blue Book Models regard your success and constant development as an inspiration.’ Included with this letter is a torn portion of the original mailing envelope with Snively’s typed mailing address. Pencil scribbles are visible on the envelope fragment, possibly written in Marilyn’s own hand. It is interesting to note that Snively attempted to stay in contact with Marilyn throughout the star’s career. In fact, she was one of a very few guests from Marilyn’s inner circle who was invited to her funeral.” (SOLD for $640)


“Six documents referencing an agreement, and the dissolution thereof, between Marilyn Monroe and Ben Hecht regarding his authoring her life story. Included is a facsimile copy of the originally signed agreement between Monroe and Hecht, dated March 16, 1954, in which the terms of the agreement are exceedingly clear. Three unsigned carbon copies of this same agreement are included. Also included is a facsimile copy of a two-page letter sent to Hecht by Marilyn’s attorney Lloyd Wright, Jr., in which he demands that Hecht ‘surrender to us on behalf of our client, Miss Marilyn Monroe, all, and I repeat all, copies of any material concerning Miss Marilyn Monroe written by Mr. Ben Hecht, pursuant to his contract of March 16, 1954 with Marilyn Monroe, or otherwise.’ Marilyn partnered with Hecht to write her life story, stating specifically that the article could be published only in the Ladies’ Home Journal magazine.” (SOLD for $640)


“A two-page typed memo from Robert H. Montgomery, Jr. to John F. Wharton regarding ‘Proposed settlement of dispute between Milton H. Greene and Marilyn Monroe. The document clarifies that Monroe will pay Greene $50,000.00 for his stock in Marilyn Monroe Productions, Inc. in five equal annual installments, and also that she will sell to Greene her stock in Milton Greene Studios.’ The document further states, ‘all agreements existing between them are cancelled and of no further force and effect.’ A second two-page original document outlines the distribution of furniture and equipment, including paintings, rugs, a vacuum cleaner, a lamp, a chair and a sofa, typewriters, and other items.” (SOLD for $1,000)

When Marilyn Met Yohji Yamamoto

One of the world’s greatest fashion designers, Yohji Yamamoto, has teamed up with Marilyn’s estate, creating a special tribute for his capsule collection, Project Y, based on two of Monroe’s most memorable photo shoots – her 1949 nude calendar, and the 1956 ‘Black Sitting’, as Jake Silbert reports for Hypebeast.

“The opportunity to work with the estates of Tom Kelley and Milton Greene, two photographers famous for their intimate imagery of Monroe, reads like a match made in heaven.

Drawing from Kelley’s ‘Red Velvet Series’ and Greene’s photographic archive, the collection emblazons a blouson jacket, cloak, gown, shirt and cut-and-sew with lush prints of ‘the world’s most photographed woman.’ Nude snapshots of Monroe take center stage, printed at the chest of the shirt and jacket and rear of the gown and mantle cloak. With Yamamoto’s preferred all-black palette at the core of the designs, the imagery is granted extra emphasis, ensuring that each image is unforgettably bold.

The Marilyn Monroe capsule hits Ground Y’s web store on June 7.”

It May Be ‘IKONICK’, But Did Marilyn Really Say It?

“It stirs up envy, fame does. People you run into feel that, well, who is she who does she think she is, Marilyn Monroe? They feel fame gives them some kind of privilege to walk up to you and say anything to you, you know, of any kind of nature and it won’t hurt your feelings.” – Marilyn talks to Richard Meryman of LIFE Magazine, 1962

As first reported here, ABG – the licensor of Marilyn’s estate – has commissioned a range of canvas wall art through the Los Angeles-based company IKONICK. Proclaiming Marilyn as “one of the truest Woman Hustlers out there,” the images feature quotes commonly attributed to her, but only one of them (shown above) is genuine. Once again, it seems that very little thought has been put into this product which boasts official endorsement. In their cringeworthy efforts to ‘modernise’ Marilyn, fake quotes like “You can try baby but you’ll never do it like me” distort who she really was.

Marilyn, Fox and the End of an Era

‘Seven Year Itch’-inspired mural on the Fox lot in Los Angeles

Following last year’s Disney buyout, 20th Century Fox was officially dissolved this month, as Peter Bart reports for Deadline. While Marilyn’s feelings for her home studio were mixed at best, it’s a bittersweet moment in movie history.

“Hollywood endured a big setback this month, and it had nothing to do with the Oscars. A major studio, 20th Century Fox, officially disappeared into the mist, instantly transforming a once robustly competitive industry into a Disney oligopoly. The ultimate cost in jobs could range as high as 10,000, but the real cost will be in opportunity and competitive zeal.

Fox’s history, like MGM’s, has wallowed in melodramatic triumphs and scandals –the corporate intrigues of Warner Bros and its corporate parents (AT&T) or Universal (now a child of Comcast) seem pedestrian compared with Fox’s operatic struggles: Marilyn Monroe’s mysterious demise in the middle of Something’s Got to Give; Elizabeth Taylor’s over-the-top theatrics in Cleopatra; Darryl F. Zanuck’s eight-hour stockholder speeches and stormy battles with his son and successor, Richard (fired in 1971); the eleventh-hour brink-of-disaster deal for Star Wars; the fierce tug of war over Titanic and its overages [overspend].

Given its history, it’s fitting that this is the only studio immortalized in a rock ‘n’ roll classic (‘Twentieth Century Fox’), performed with drugged-out vigor by Jim Morrison and The Doors.

Even Fox’s beginnings are cloudy: It may, or may not, date back to 1915 with the birth of Fox films, but also to 1935 when the mysterious Spyros Skouras orchestrated the first of several mergers. Darryl Zanuck, who felt he was a bigger star than his actors, gave sizzle to the studio with signings of Tyrone Power, Henry Fonda, Alice Faye and Betty Grable but also gave it gravitas with such well-intentioned movies as Gentleman’s AgreementThe Razor’s Edge and Wilson. Production of The Longest Day in 1962 was the ultimate Zanuck epic — a long, lugubrious account of the D-Day Invasion with just about every star in the world popping up in bit roles (John Wayne and Kirk Douglas among them).

True to studio tradition, it remains unclear how much of the Fox identity may emerge following Disney’s $71.3 billion seizure … If Fox filmmakers feel angst, it is understandable. Disney accounted for 26% of the box office last year and that could rise to 40% this year … Darryl Zanuck is no longer around to bark, and no one seems to be mounting a new Cleopatra, but somewhere on the emptying Fox lot fragments of history still reside.”

Living It Up in Marilyn’s Beverly Hills Hotel Bungalow

The Beverly Hills Hotel bungalow where Marilyn stayed with husband Arthur Miller while filming Let’s Make Love in 1960 (her co-star Yves Montand and his wife, Signoret, were neighbours) has been revamped with a Monroe-inspired theme, as Forrest Brown reports for CNN.

“It’s part of a years-long restoration project of 21 out of its 23 bungalows, the hotel says in a news release. Five take on celebrity-specific themes — bungalows that salute Elizabeth Taylor and Frank Sinatra made their bows in 2016, and fifth that takes its cues from Charlie Chaplin is set to come in July.

Born Norma Jeane Mortenson, Marilyn Monroe became the ultimate symbol of glam and youth. The design of the bungalow reflects the Southern California lifestyle she liked so much, the hotel says.

The space has a strong feminine vibe. Guests will find sensuous, curvy furniture, bright and abstract floor coverings and gold-leafed ceilings.

A few of the amenities that come with the 1,670-square-foot space for the main suite:

— A library featuring Monroe books and films, including the musical comedies Some Like It Hot and Gentlemen Prefer Blondes.
— A Chanel No. 5 perfume bar (Monroe once said the iconic fragrance was the only thing she wore to bed) as well as bath amenities.
— A bubble bath inspired from Some Like it Hot.

You can even enjoy a meal inspired by some of Monroe’s favorites: Prawn Cocktail, Heirloom Carrot Salad, DiMaggio’s Spaghetti and Meatballs (that would be named after her former husband, baseball legend Joe) and Grilled New York Steak.

The Montands dine with the Millers in their bungalow at the Beverly Hills Hotel. (Photographed by Bruce Davidson, 1960)

The bungalow is priced starting at $8,500 a night for the main suite. Contact the hotel about adjoining rooms. Both the Monroe and [Howard] Hughes bungalows were designed by Champalimaud Design of New York. The hotel first opened in 1912, and its bungalows were built three years later for families that requested more space and privacy, the hotel says.

The hotel is known for its lush grounds and pink-and-green decor … The front entrance has a red carpet, which makes you feel like a celebrity just by walking in the door, and the palm frond-printed wallpaper reminds you that you’re in perennially sunny SoCal.

Its restaurant, The Polo Lounge (aka The Pink Palace) is one of those LA places that even locals go to and has a major pop culture presence, with roles in everything from the Bret Easton Ellis novel Less Than Zero to the real-life scandal called Watergate.”