A new pink gin named after Marilyn will be launched in the UK, as Nicola Carruthers reports for The Spirits Business.
“The gin will be launched as part of a five-year partnership with Authentic Brands Group (ABG), owner of the Marilyn Monroe Estate.
Created at the brand’s 45 West Distillery in Leicestershire, Marilyn Monroe Pink Gin is ‘floral and delicate’, made with cherry blossom, hibiscus, rose and pink grapefruit. The bottle design features the iconic image of Monroe in a white dress.
Burleighs recently restructured its management and sales team, allowing the firm to establish a number of routes to market. The brand has also secured listings in Waitrose, Co-op, the UK’s largest wholesaler Tennent’s and Star Pubs.
The brand expects bottle sales to double again after last year with the introduction of the new pink gin. Marilyn Monroe Pink Gin will be available to the UK trade from July. Burleighs is currently in discussions to release the gin in Asia and the US.”
Thanks to Lorraine at Marilyn Remembered