Why Do Gentlemen Prefer Blondes?

Frank Powolny, 1953

Carole Jahme sheds the cold light of evolutionary psychology on the allure of blonde women…

“Blondes do not seem to have lost any of their popularity since the end of the last ice age. Research suggests that blondes feature more often as Playboy centerfolds than they do in women’s magazines, and the percentage of blondes in each type of magazine exceeds the base rate of blondes in the normal population.

This would suggest that the selection pressures that shaped the standards of Western female beauty in the late-Palaeolithic are still the same today…”

The Guardian