Marilyn’s smile was her fortune, and like any glamour girl, she took good care of her teeth. As we can see above, her image was once used to promote Pepsodent toothpaste, and in 1952, she was photographed with Dr. Louis Armann for a magazine spread. As reported by Yahoo Finance today, Authentic Brands Group (ABG), the licensor of Marilyn’s estate, have launched yet another merchandising deal with Oral Fitness by Dale Audrey Inc.’s WHITE2NITE brand (the whitening pen includes a limited edition Swarovski crystal cap.) The campaign uses photos by Milton Greene, but they also feature a few fake quotes on the packaging.
The Hard Candy makeup and skincare brand has launched a budget range in partnership with ABG, the licensor of Marilyn’s estate, with items priced at $7 or less and available at Walmart, Allure reports.
This faded-effect, anthracite grey T shirt with Marilyn’s signature was spotted in a UK branch of Zara, available for £15.99.
Thanks to Michelle at Marilyn Remembered
In November 2019, the Swiss watchmaker Blancpain hosted an exhibition of Marilyn’s personal property, including one of their 1930s designs purchased for $225K at Julien’s Auctions during their 2016 sale of items owned by Monroe, at their Manhattan store (see here.) The platinum and diamond watch is more ostentatious than Marilyn’s other jewellery, and its provenance is unclear though it’s said to have been a gift from either Arthur Miller or Joe DiMaggio. Now Blancpain has used the watch as inspiration for their limited edition Saint-Valentine 2020 model, available now for a cool £30, 140, as Tracey Llewellyn reports for London’s Telegraph.
After launching a limited edition Marilyn figurine in their Hollywood store last year (see here), Funko Pop have announced a new model inspired by The Seven Year Itch to be launched this Spring as Sean Fallon reports for the Comic Book website. The black-and-white version, due in May, is also limited edition (pre-order here), but the colour doll will be mass-produced, and is available in April (pre-order here.)
Thanks to Megan
This sweatshirt is now available from H&M for £17.99 (using a 1955 photo by Milton Greene; the words, however, are not Marilyn’s!)
One of Marilyn’s early modelling assignments was for Pabst Beer; and in the 1980s, footage from Some Like It Hot was used in a TV commercial for Holsten Pils lager. Now the Anarchy Brew Co. are using Marilyn’s image to promote their ‘Blonde Star‘ ale, described as ‘light in body but certainly not in flavour’, now available from UK retailers including the decidedly non-anarchic Marks & Spencer.
Thanks to Hazel at Marilyn Remembered
L’Agence, a fashion brand for women aged 35+ – described as ‘California style with a French attitude’ – is launching a new range inspired by Bert Stern’s photographs of Marilyn, Yahoo reports.
This Marilyn-inspired doll is one of several created for the launch of Funko Pop’s new Hollywood store. The white dress and matching fur stole are seemingly based on Marilyn’s look at the Call Me Madam premiere in 1953, when she wore a variant on Travilla’s ‘Diamonds Are a Girl’s Best Friend’ gown. Interestingly, Marilyn is the only actor represented in the new range; the others (such as Wonder Woman) are all fictional characters. The doll is getting snapped up quickly, but please don’t be tempted by the high prices on eBay, as it’s rumoured to be set for general release in the coming months.