In an interesting article for Broadly, Mitchell Sunderland explores the bizarre phenomenon of #ThugMarilyn – the images of a tattooed, gun-toting MM which adorn unofficial t-shirts, phone covers and social media pages, yet are the antithesis of the real Marilyn’s sweetly sexy persona and her gentle, introspective private self. While some fans clearly feel this makes her more relatable, to me #ThugMarilyn is as mythical as the ‘dumb blonde’ character she sometimes played in movies. Furthermore, I’m not sure Marilyn would have wanted to be associated with violence and crime.
“Marilyn Monroe has lost her edge. Her sexual roles and nude Playboy pictorial made her one of the most controversial women of the 20th century, but the masses turned her once forbidden image into a backdrop for inspirational quotes posted on Pinterest and Instagram.
#ThugMarilyn posts cover Monroe in a 20th century aesthetic that opposes the sanitized version of her that appears on dorm room posters and alongside inspirational quotes, but it’s questionable how the hashtag associates tattoos and basketball jerseys with a dangerous coolness.
But the images of Monroe and Los Angeles have always been open to interpretation: Monroe played comedic roles while suffering from depression in her off time, and the underground has always lurked under the surface and around the corner from movie studio lots … Despite the dull quotes that millennials now attribute to her name, the underworld and hustling has always defined Monroe as much as her movie stardom—just like Los Angeles itself.
As much as #ThugMarilyn drawings rely on glaring stereotypes, their creators believe they’re bringing authenticity to Monroe’s life and legacy, which contain multitudes and contradictions. Monroe never flashed guns or paid for a tattoo sleeve, but her public persona consisted of playing dumb blonde comedic roles while navigating a tragic personal life and a sexuality the public deemed controversial.”
In recent years, Twentieth Century Fox has released a wide range of products celebrating their greatest star, including calendars, mugs, and most recently, perfumes. Fox was also involved with last year’s Bendigo exhibition. Using original poster artwork from Gentlemen Prefer Blondes and How to Marry a Millionaire, they have now created a series of framed prints (£25 each), as spotted by Immortal Marilyn’s Fraser Penney at TK Maxx in Perth, Scotland.
Some fans have noted that the original movie posters have been altered, removing Marilyn’s co-stars. MM would no doubt raise an eyebrow at this belated recognition from her home studio!
The ongoing legal battle between Marilyn’s estate and nostalgia brand AVELA (previously reported here) has raised an interesting paradox. As Eriq Gardner writes for the Hollywood Reporter, U.S. District Court Judge Katherine Polk Failla rejected the claim that Marilyn’s estate had ‘monopolised’ her image, but allowed the possibility that MM is ‘too generic’ for copyright protection.
“Upon the argument that ‘Marilyn Monroe’ only reminded consumers of a famous historical figure, the Estate argued that such a proposition was tantamount to a per se ‘rule that names of identifiable individuals are…non-distinctive, contrary to existing law.’
Failla, though, responded that the question of whether a mark has become genericized is a factual one, meaning that it’s inappropriate for an early decision. Both sides will have an opportunity to test the facts — perhaps by taking surveys of whether consumers really associate ‘Marilyn Monroe’ with the Estate.
The judge again stresses the early posture of the case (despite the fact that the complicated case is in its third year), and the Marilyn Monroe Estate at least defeats a claim that it committed fraud upon the U.S. Patent & Trademark Office, but she’s at least allowing defendants to attack the notion that the Estate enjoys broad trademark rights to ‘Marilyn Monroe.'”
Marilyn’s old studio, Twentieth Century Fox, is launching a line of fragrances named after her most famous movies, and a promotional video has been created for the first perfume, How to Marry a Millionaire, reports Wales Online.
“Twentieth Century Fox Consumer Products developed a new collection based on the portfolio of 12 Hollywood film titles featuring Marilyn Monroe.
Bristol-based fragrance specialist Designer Fragrances then launched the How to Marry a Millionaire inspired women’s fragrance and gift sets in stores across Europe.
Luminous Media director Martin Downes, from Pontypool, said: ‘It is a massive honour for a local Welsh company to be able to produce a video for a product like this.’
‘As you can imagine, there are very strict guidelines for using images of a Hollywood legend like Marilyn Monroe. We came up with a storyboard for the motion graphic video that drew on elements from the movie as well as showcasing the fabulously designed fragrance bottle.'”
In one of this month’s more peculiar stories, Page Six reports that Marilyn impersonator Jimmy James has threatened legal action over a series of stamps issued in the Central African Republic, supposedly depicting Marilyn but using images of Jimmy, who impersonated her during the 1980s and 90s. James is much admired within the Monroe fan community, and was a guest speaker at the 2014 memorial service. Images of impersonators have been used before on unofficial Marilyn-themed merchandise, much to the frustration of fans – but Jimmy James is the first impersonator to respond publicly to this growing problem.
“The image on the stamp of James as Marilyn in a pair of glasses seems to be taken from a 1991 ad James did for the brand L.A. Eyeworks. (The cool 1980s and 1990s campaign included 200 others such as the actual Grace Jones, Frank Zappa, John Lydon, RuPaul, David Hockney and Bryan Ferry.)
As far as the image on the African stamp, James’ power attorney Mark Jay Heller told us: ‘Although the recognition and inclusion of a transgender model in this collection of [Monroe] stamps is appreciated . . . the publisher . . . has not only failed and omitted to secure’ James’ consent, ‘but has also failed to compensate him.’
Reps for Monroe’s estate, L.A. Eyeworks and the Central African Republic’s New York consulate did not get back to us. The image in question seems to have been taken down from a website for the country’s stamps.”
Here are some other examples of the stamps, featuring artwork of Marilyn. Another series shows her with Elvis Presley, though it is still unclear whether they ever met.
Authentic Brands Group (ABG), the licensing arm of Marilyn’s estate, is suing a clothing company for copyright infringement over a lingerie line, reports IP Watchdog. (This is not to be confused with Marilyn Monroe Envy, an officially approved franchise, which was launched by ABG in 2014.)
“Defendant Fashion Central is a New York City-based manufacturer and wholesaler of intimate apparel, which includes undergarments. In their undergarment packaging, tags, and other branding, defendant utilized Marilyn Monroe’s image alongside phrases that alluded to famous quotes by Ms. Monroe. The defendant does not have a license to use Marilyn Monroe’s likeness or to use the registered trademarks for marketing/branding purposes.
On August 8, 2016, plaintiff became aware of defendant’s unauthorized use of the Marilyn Monroe marks and likeness and sent a cease and desist letter. Defendant continued with their allegedly unauthorized activities, leading to the filing of the complaint that starts this legal dispute. It is worth noting, however, that the defendant did not use the name Marilyn Monroe in any of its marketing, packaging, or other branding. Any association to Marilyn Monroe is based solely on defendant’s use of her visual likeness.
The fact that the Marilyn Monroe name does not appear on any of defendant’s potentially infringing products does not mean there is not a viable trademark infringement case or theory … According to the plaintiff, the Marilyn Monroe trademarks are highly recognizable and distinctive due to her enduring fame. Therefore, both federal and state law dilution claims have also been brought against the defendant.”
As another year draws to an end, there is a wide range of Marilyn calendars on the market. Known for high quality, Hugo Image has produced another large-scale calendar with 25 photos inside.
Now in its fifth year, Fox Presents the Films of Marilyn have released another great calendar for movie fans, with quotes from characters she played (though they do tend to favour her pre-Seven Year Itch era.)
If you’re interested in other stars from Marilyn’s heyday, why not try this new Hollywood Actresses calendar, which includes a free poster…
And finally – if you keep a diary, this spiral-bound planner, illustrated with photos by Milton Greene, may be for you.
“Winemaker Bob Pepi works closely with our grape growers to craft Merlot grapes grown in the Napa Valley into bottles of Marilyn Monroe Merlot.
And the labels have been just as special as the wine that is inside the bottles since the first vintage in 1985.
Other Marilyn Monroe wines currently include: Norma Jeane, a young Merlot, Marilyn Monroe Sauvignon Blonde, Marilyn Monroe Blonde de Noirs a sparkling wine, and our new addition of Marilyn Monroe Meritage.”