Merchandising and ‘Mister President’ Movie Plans

The New York Times reports this week on ABG’s plans to broaden Marilyn’s appeal after acquiring licensing rights from her estate earlier this year.  “This summer, the group consolidated those rights with several photographic portfolios, including Bruno Bernard’s, along with rights to products like a Marilyn Monroe line of Nova Wines, lingerie by Dreamwear and merchandise by the skateboard company Alien Workshop.”

MM fans may recall (with mixed emotions) that ABG head Jamie Salter spoke earlier this year of plans to ‘reanimate’ Marilyn’s image onscreen. I was reminded of his comment when I read this (slightly alarming) snippet on IndieWire:

Roland Emmerich, whose Shakespeare-subverting drama Anonymous will hit theaters October 28, is planning another trip down history lane, but this time not as far back and not any time soon. The director is planning to make Happy Birthday Mr. President – “The title will tell you everything” – but says digital technology is not yet where it needs to be for him to make it the way he wants, i.e. with digitally manipulated and aged actors. Does this mean Marilyn Monroe will actually be the one singing the famous song to John F. Kennedy on his birthday? We’ll have to wait and see; “I think we have to wait another five years,” says Emmerich. For now, we can watch the real deal, or enjoy Michelle Williams channeling Monroe.’

Of course, I’m just speculating here and Emmerich’s movie plans may have nothing to do with Marilyn, or the ‘reanimation’ rumours. But the title seems to imply that they might, not to mention the need to wait (for improved technology?)

Given that the Monroe-Kennedy association is so contentious, I can only hope that any film on the subject would be done with respect for the truth.

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