The US-based Sexy Hair brand, who have been using Marilyn in their promotional campaigns since last year, are hosting a mass ‘Marilyn moment’ next Monday, recreating the famous ‘subway scene’ from The Seven Year Itch – exactly sixty years after it was originally filmed, reports Marketing Land.
“On September 15 between 7 a.m. and 7 p.m., the brand will unleash an army of modern day Marilyns that will entertain New Yorkers with their own dress-blowing moments on Lexington Avenue between 52nd and 53rd. Then that evening, images recorded from the dress-blowing moments will be projected on the sides of various landmark buildings in the city in and around Times Square, Union Square, Columbus Circle and Grand Central Station.”
