Following the recent news about the investment firm, Lion Capital, acquiring a minority interest in Authentic Brands Group (ABG) – the company that licenses the estates of Marilyn, and other stars – comes an announcement in the Hollywood Reporter that ABG has signed a deal with One Big Ball Pictures (OBB), a multimedia production company.
“Marilyn Monroe, Elvis Presley, Muhammad Ali and Shaquille O’Neal are among the Authentic Brands Group brands, which opens the door for OBB to develop film, TV and digital content, both scripted and unscripted, based on these brands.
The plan is for the content to target millennial audiences, introducing this younger generation to these iconic entertainers and artists.
‘ABG owns and manages some of the most iconic and influential brands and celebrities,’ said Michael D. Ratner, founder/CEO of OBB. ‘This partnership provides a vehicle through which we can introduce a broader audience to these icons via unique and engaging content. All of us at OBB grew up following these larger-than-life figures. We are thrilled to tap into their respective histories to bring new stories to existing fans and a younger generation.'”