Marilyn and Coca Cola are among the most recognisable American cultural icons. In an article for the Daily Mail, Anna Hopkins visits the Coca Cola archive managed by Ted Ryan in Atlanta, Georgia and finds images of Marilyn sipping Coke by the pool at Greenacres, the Hollywood home of silent movie comedian turned 3D photographer Harold Lloyd (seen here wearing a blue suit and his trademark spectacles.) She visited in 1953 with Jean Negulesco, supposedly to film a dream sequence for How to Marry a Millionaire. This never transpired, but footage of a seductive Marilyn purring “I hate a careless man” was used in ‘Security Is Common Sense’, a PSA for the US Air Force, warning servicemen against revealing military secrets in letters home.
Studio contract stars like Marilyn were routinely asked to endorse products, although she would do so less frequently in later years. Despite the Mail article’s claims, the Lloyd shoot does not appear to have been directly connected to Coca Cola – but the tacit promotional value was clearly welcomed, and it has since become part of their glamorous legacy. In 1951, Marilyn was filmed drinking Coke in a scene from Love Nest. And Edward Clark’s candid shot of Marilyn and co-star Jane Russell enjoying a Coke on the set of Gentlemen Prefer Blondes (1953) was revived in a 2015 company ad campaign.
This rare and lovely photo, framed with an inscription from Marilyn to Arthur Miller, is featured in the Heritage Auctions Entertainment Signatures sale, set for November 11. Marilyn has written a heartfelt message in red wax pencil to her husband, ‘I know when I am not there for you – !!!‘, followed several ‘x’s or ‘m’s (this part is hard to decipher.) The photo was consigned from the estate of Marilyn’s lawyer, Aaron Frosch, and was likely passed on to him when the Millers’ marriage ended.
The auction also features a number of rare photos by Jean Howard, many never seen, from their 1954 portrait session (see above), plus stills from the set of How to Marry a Millionaire, and the famous shot of Marilyn dancing with Clark Gable at Romanoff’s.
Among the Monroe-related documents on offer is this certificate from the Exhibitor Laurel Awards, citing The Seven Year Itch as the best film of 1955.
Anne Bancroft, who made her screen debut in Don’t Bother to Knock and shared a dramatic scene with Marilyn, is the subject of two new biographies: one by Peter Shelley, and another by Douglass K. Daniel.
And one of Marilyn’s favourite directors, Jean Negulesco (How to Marry a Millionaire), is given the biographical treatment in a new study by Michelangelo Capua.
In an insightful piece for the Ipswich Star, arts editor Andrew Clarke suggests that the reason for Marilyn’s enduring fame is not merely because of her beauty and dying young, but also her talent and charisma, best seen in her movies.
“The reason that Marilyn continues to be an international star, long-after her death, is a combination of good looks, striking personality and a fine actress. Once she hit her stride she also made some brilliant films, films that have become classics and still entertain audiences 60 years after they were made.
Films like Some Like It Hot and Seven Year Itch remain as bright and effervescent as the day they were made. If you research some of Marilyn’s lesser known films like Niagara or How To Marry A Millionaire with Lauren Bacall then you will find the performance and the material equally good.
Examination of her dramatic films such Bus Stop and The Misfits reveals a talented, thoughtful actress who connects with the character and with her audience. In these films, more so than her comedies, she played a character probably more akin to the real Marilyn, a vulnerable, emotionally exposed individual trying to find her place in the world.”
Gentlemen Prefer Blondes and How to Marry a Millionaire – two of Marilyn’s best comedy vehicles, released consecutively in 1953 and featuring strong female casts, gleefully sending up gold-digger tropes – will be screened as a double bill at the Capri Theatre in the Goodwood district of Adelaide, south Australia from 2pm on August 20.
Marilyn is the perfect muse, so it’s no surprise that artists would pay tribute on her 91st birthday. David Bromley, whose paintings of MM were exhibited in Los Angeles last summer, had some wise words to offer on age and immortality in this Bert Stern-inspired tribute.
Daniel Acosta profiled Marilyn’s subtle transformation from role to role, while Alejandro Mogollo looked to near-sighted Pola in How to Marry a Millionaire for inspiration.
In recent years, Twentieth Century Fox has released a wide range of products celebrating their greatest star, including calendars, mugs, and most recently, perfumes. Fox was also involved with last year’s Bendigo exhibition. Using original poster artwork from Gentlemen Prefer Blondes and How to Marry a Millionaire, they have now created a series of framed prints (£25 each), as spotted by Immortal Marilyn’s Fraser Penney at TK Maxx in Perth, Scotland.
Some fans have noted that the original movie posters have been altered, removing Marilyn’s co-stars. MM would no doubt raise an eyebrow at this belated recognition from her home studio!
Marilyn’s old studio, Twentieth Century Fox, is launching a line of fragrances named after her most famous movies, and a promotional video has been created for the first perfume, How to Marry a Millionaire, reports Wales Online.
“Twentieth Century Fox Consumer Products developed a new collection based on the portfolio of 12 Hollywood film titles featuring Marilyn Monroe.
Bristol-based fragrance specialist Designer Fragrances then launched the How to Marry a Millionaire inspired women’s fragrance and gift sets in stores across Europe.
Luminous Media director Martin Downes, from Pontypool, said: ‘It is a massive honour for a local Welsh company to be able to produce a video for a product like this.’
‘As you can imagine, there are very strict guidelines for using images of a Hollywood legend like Marilyn Monroe. We came up with a storyboard for the motion graphic video that drew on elements from the movie as well as showcasing the fabulously designed fragrance bottle.'”
If you’re in Amsterdam this Christmas, don’t miss the Happy Birthday Marilyn: 90 Years Ms Monroe exhibit (featuring the Ted Stampfer collection), on display at De Nieuwe Kerk until next February. And from next Thursday (December 22), the city’s EYE Film Institute will be screening seven of Marilyn’s best movies: Niagara, Gentlemen Prefer Blondes, How to Marry a Millionaire, The Seven Year Itch, Bus Stop, Some Like It Hot and The Misfits.
On November 5, 1953, Marilyn’s ascent to the heights of stardom was marked by two very different events. Firstly, as the Los Angeles Timesnotes today, How to Marry a Millionaire was released in the US (on the morning after Marilyn dazzled fans at the Hollywood premiere.) Secondly, the town of Monroe, New York was temporarily renamed.
“Mayor Charles B. Knight signed a proclamation declaring that the name of the town be changed to ‘Marilyn Monroe, New York’ for one day,” writes Immortal Marilyn member Kimberley. “Marilyn was invited with high hopes to participate, and may have attended had she not been receiving an award in Hollywood. There was a parade down the main street with local officials along with several school bands playing songs.”
“The official celebration included a sign proclaiming ‘Entering Marilyn Monroe, New York’, and sported a lifesize cutout of the actress. A special cover envelope was stamped proclaiming the one day change, which became a very popular collectable.”