Marilyn, Drew, JFK Jr. and a Notorious Cover Story

Over at Esquire, Kate Storey reports on George, the political magazine launched by John F. Kennedy Jr. in the 1990s. While some were shocked by the 1996 cover featuring actress Drew Barrymore as Marilyn, the original idea – to have ex-girlfriend Madonna pose as John’s mother, Jackie Kennedy – was even more daring, and a step too far even for the pop superstar. So why was John so willing to send up his own family myths? As the article reveals, it seems that Junior was ahead of his time in exposing fake news…

“With Madonna out, the September cover took a decidedly different turn—instead of referencing his mom, Kennedy chose to nod at another well-known woman in his dad’s life: Marilyn Monroe.

Drew Barrymore was posed in a nude-colored cocktail dress and platinum wig, with a mole perfectly placed on her left cheek. The idea came from George’s executive editor, Elizabeth Mitchell, who suggested it as a fiftieth-birthday tribute to President Bill Clinton. The reference: In May 1962, in front of fifteen thousand people during a Democratic-party fundraiser at Madison Square Garden, Monroe had famously serenaded Kennedy’s father ten days before his forty-fifth birthday with a breathy, seductive ‘Happy Birthday, Mr. President.’ The subtext to the song, of course, is that the president and the actress were rumored to have had an affair.

That photograph might seem a strange choice for a man who adored his mother—even stranger than asking Madonna to impersonate her—but the thing was, according to Mitchell, Kennedy never believed anything had happened between his dad and Monroe. ‘He just thought it was sort of tweaking the expectations of the public,’ she says all these years later.”

Another aspect to this story is that Drew Barrymore is a lifelong Marilyn fan. As a teenage starlet, she was photographed in her bedroom, surrounded by Monroe posters. In a 2010 interview, Drew named Marilyn among her fantasy dinner guests; and in 2014, she filmed an introduction to Bus Stop with TCM host Robert Osborne.

Madonna as Marilyn, 1993

And while Madonna’s fascination with Monroe is well-known, she had already pipped George to the post by singing ‘Happy Inauguration Mr. President’ on TV’s Saturday Night Live in 1993, marking Clinton’s electoral victory.