‘What makes your hometown weird?’ Mey Valdivia Rude asks over at Autostraddle. Her hometown of Blackfoot is also the home of the Idaho Potato Museum, which ‘houses things like a life size pin-up of Marilyn Monroe in a dress made from a potato sack and the world’s largest potato crisp.’
The museum’s website includes ‘Movie Star in Burlap‘, an article revealing how Marilyn came to wear an Idaho potato sack, and souvenirs are available in the gift shop. (You can see more photos from the shoot with Earl Thiesen here.)
“In the early days of her struggle to attract the attention of the Hollywood community and the media, Norma Jeane wore a sexy and revealing red dress to a 1951 holiday-season party. A columnist commented in a print about the incident and observed that Marilyn’s stunning figure would look good even if she wore a potato sack. The remark prompted her publicity agent to have a dress made from a burlap bag obtained at the local produce market, which Marilyn wore for a photographic session. [NB: Another version of this story, told by Marilyn herself, is that the columnist had actually insulted her dress by saying she would have looked better in a potato sack.]
The bag had been packed at Long Produce in Twin Falls, Idaho, and displayed the Idaho identification and Long’s Sawtooth brand as never before.
The Longs wrote to Marilyn and thanked her for the publicity and she graciously responded with an autographed picture that was displayed on the office wall and reproduced for advertising and promotional purposes.
When Long Produce ceased business in the late 50’s, the prized autograph disappeared. Another print, however, was found recently at a garage sale in Minneapolis and purchased by a Union Pacific Railroad executive who presented the Idaho Grower-Shippers Association with two copies for their use. Reproduction of the picture by the Association in their yearbook publication captured the fancy of a new generation of fans.”