Will Marilyn Return ‘Forever’ to Palm Springs?

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Last seen in Bendigo Park, Australia, Seward Johnson’s giant sculpture, ‘Forever Marilyn’, may soon make a permanent return to Palm Springs, California, due to its immense popularity with local residents and tourists during a two-year stay from 2012-14, as Palm Springs Life reports.

“The sculpture, which is currently owned by the New Jersey-based Seward Johnson Atelier, Inc., would potentially reside in the City’s proposed new downtown park currently under construction.

P.S. Resorts is currently negotiating a title sponsorship agreement with the RumChata Foundation to cover half the cost of bringing the sculpture back to Palm Springs and working on a plan to acquire the additional funds needed for the purchase through private donations.

Marilyn Monroe has a rich history in Palm Springs. She once owned a home in the city’s Movie Colony neighborhood and she was first discovered by her Hollywood agent at the historic Racquet Club.

‘Forever Marilyn was a wildly successful tourism booster for our destination,’ according to Mary Jo Ginther, Director of the Palm Springs Bureau of Tourism. ‘Marilyn has traveled to other cities, but no other city has embraced her with as much love and appreciation as Palm Springs. We are thrilled she may soon return again to forever become a part of the magic that makes our city like no place else.’

To donate, visit www.DonateForeverMarilyn.com to make a contribution.”