Halsman’s Marilyn in Barcelona

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Spanish fans may be interested to know that the touring exhibit, Philippe Halsman: Astonish Me! is now on display at the CaixaForum Barcelona until November 6, as Samuel Spencer reports for BlouArtInfo. (I have corrected some minor errors in the extract below.)

“Featuring 300 photographs and documents from the photographer’s extensive career, Astonish Me! is the first Spanish retrospective of the American photographer [born and raised in Austria] who, among other achievements, undertook 110 covers for LIFE magazine. Halsman also popularized the portrait concept of people jumping — at the time a revolutionary idea that has since become a photographic cliché, unavoidable at any graduation ceremony.

Termed ‘jumpology’ by Halsman, jumping was used by him as a psychological tool. He believed that it showed people without inhibitions; as he once said, when someone jumps, “the mask falls.” As such, Halsman saw it as a crucial tool for photographing celebrities, allowing him to cut through the façade of their media image.

Among the jumpologists Halsman shows in the exhibition are Marilyn Monroe, who he tried to convince for three years to jump for a shoot before she finally agreed. Monroe jumped 200 times for the resulting image, which became iconic when it appeared on the LIFE cover in 1957 [actually, it was in 1959.]

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