Lion Capital Strikes Deal With ABG

Photo by Frank Powolny, 1953

Lion Capital, a ‘consumer-focused’ investment firm whose clients range from Jimmy Choo to Kettle Foods, are acquiring a minority interest in Authentic Brands Group (ABG), the company which handles licensing of Marilyn’s estate, reports Sys-Con Media. Following ABG’s successful collaborations with Max Factor, SexyHair and other popular brands, it seems likely that the merchandising of Marilyn will further expand under this new alliance.

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