A press release announcing an interactive, multi-media Marilyn Monroe exhibition has been published at Business Wire. The exhibition will be presented in 2017 by Authentic Brands Group (ABG), the licensing arm of Marilyn’s estate, in partnership with POP Experience, a Las Vegas-based entertainment company. Interestingly, the article has been shared by the estate of Milton Greene on their Facebook page, Archives LLC.
“The POP Marilyn Experience is being curated for a broad audience – from the most avid fans to newcomers. The highly interactive experience will provide a brand new look into Marilyn Monroe’s life, telling the story of how she became one of the world’s most famous female celebrities and why she continues to resonate in the modern, digital age … blending digital, storytelling, and gameplay to create connected immersive experiences. This unique blend of creativity and technology that people use every day allows personalized access and agency into Marilyn’s life.
Audience participation is key to the POP Marilyn Experience, which will allow them to walk in Marilyn’s shoes through intimate experiential content and hands-on interactivity. Combining thought provoking art installations with spectacular design and 21st century light and sound, the exhibition will forge a groundbreaking and lasting impression, outside the scope of a traditional museum exhibit.
With a vast assemblage of rare and many never-before-seen large format photos, a cinema space showcasing films, excerpts and clips from live appearances, original works by famed artists, annotated scripts, movie props and set pieces, home furnishings and artwork from her estate, personal letters and much more, the POP Marilyn Experience will showcase both the public, personal and very private life of the glamorous film star.
More details about the POP Marilyn Experience, including the launch date, city and venue will be announced later in 2016.”