Marilyn’s iconic performance of ‘Happy Birthday Mr President’ – at the 1962 Madison Square Garden gala honouring John F. Kennedy – has been parodied in a new Snickers ad marking the Superbowl’s upcoming 50th anniversary, reports Adweek. A grouchy ‘Marilyn’ is played here by actor Willem Dafoe. Incidentally, it’s not the first time MM has been referenced at the Superbowl. Back in 2014, footage of Marilyn was used in a Chrysler ad featuring Bob Dylan.
“She’s America’s original sweetheart. But when she’s hungry, Marilyn Monroe takes a turn for the worse. That’s according to Snickers’ new Super Bowl ad teaser, in which she reprises her iconic ‘Happy Birthday’ serenade—to celebrate the Super Bowl’s 50th birthday—but with quite the husky vocal.
‘Since we’re kicking-off the 50th celebration of one of the world’s most iconic events, it seemed only fitting to cast Marilyn Monroe, a Hollywood icon with global appeal, to help us celebrate’, says Snickers brand director Allison Miazga-Bedrick. ‘But this is just a small glimpse of what America should expect from Snickers on Super Bowl Sunday. As always, the ad will feature a funny surprise that we’re confident will satisfy fans hungry for a laugh.’
Snickers confirmed the Super Bowl spot continues the brand’s ‘You’re Not You When You’re Hungry’ positioning, which launched with the Betty White spot on the 2010 Super Bowl. The 30-second spot, from BBDO New York, will air in the first quarter of the Feb. 7 telecast.”