ABG Unveils ‘Mini Marilyn’ Brand

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The official licensing wing of Marilyn’s estate, Authentic Brands Group, has announced yet another range of Marilyn-related merchandise, which looks quite sweet although ABG’s commercial ventures so far have been a mixed bag. It also raises issues of whether it is ethical to directly target younger consumers, but then, that is nothing new.

‘Mini Marilyn is targeted to girls, ages 8 to 16, with playful, age-appropriate styles,’ reports License Mag. ‘With her trademark blonde hair and red lips, Mini Marilyn is designed to empower girls to be confident, take risks and dream big…ABG will debut the new brand for the first time at Licensing Expo next week in Las Vegas, Nev. Target categories for the brand include apparel, accessories, tech accessories, toys, mobile apps and virtual goods.’

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