AmfAR, the charity founded by Mathilde Krim and Elizabeth Taylor, will dedicate this year’s Cinema Against AIDS gala at the Cannes Film Festival to Marilyn, reports Women’s Wear Daily. (Dr Krim was the wife of Arthur B. Krim, the entertainment lawyer who hosted a party at his home after the John F. Kennedy birthday gala in 1962. Marilyn brought Isidore Miller along. And while she never visited Cannes, MM was chosen as the festival’s poster girl back in 2012.)
Exclusive designs by leading houses from Salvatore Ferragamo to Alexander McQueen will be unveiled. Among the celebrities involved are Sharon Stone, Harvey Weinstein and Milla Jovovich, and Lana Del Rey is set to perform a song or two.
“The amfAR benefit on May 22, widely considered the social highlight of the annual Cannes Film Festival in France, will stage a red-themed fashion show of gowns created for the occasion. After shining a spotlight on the colors black and gold in previous years, Carine Roitfeld, who is overseeing the runway show for the third time, said she wanted to dedicate the show to Monroe.
‘She searched for love all her life, and I think she would have been a big supporter of the foundation,’ she told WWD.”