Marilyn’s estate has threatened legal action over plans by Digicon Media to stage a concert using holograms of Monroe alongside live entertainers, according to the Hollywood Reporter.
“Digicon Media holds a copyright on “Virtual Marilyn” and plans to feature the projected blond bombshell singing and interacting alongside live music stars. But months of correspondence obtained by The Hollywood Reporter indicates that the Monroe estate is closely watching Digicon’s activities, and if the show goes on, there could be a big lawsuit.”
A statement from ABG, who represent licensing rights for Marilyn’s estate:
“The Estate is unfamiliar with Digicon Media’s capabilities as a developer and producer of digital and holographic technology, and is unaware of any successful attempt by Digicon to organize any meaningful exploitation of the crudely animated character that it claims to be a representation of Ms. Monroe and which it allegedly created in the mid-1990s. The Estate and Authentic Brands believe that the technological advancements made since that decade allow talented developers to create superior virtual characters, akin to the virtual Marilyn Monroe character portrayed in Dior’s popular ad campaign for its J’Adore perfume.
The Estate’s cooperation is required if anyone intends to market and exploit Ms. Monroe’s identity and persona through a ‘live’ concert or otherwise, and Digicon has not secured any such cooperation from the Estate to date.'”