“Michael Bastian, notorious for his rugged menswear collections, was recently inspired by the blond bombshell Marilyn Monroe to create a women’s collection.  The direct source for this inspiration steams from Henry Hathaway’s 1953 film Niagara, staring Monroe. While creating the campaign for his men’s line, Bastian wondered, how would the woman opposite this man be clad? With this question dangling overhead at Gant, executives encouraged him to push forward with the idea. Bastian did not waste any time.

The Spring 2011 line eloquently blends feminine designs and curves with masculine strong details, creating a modern Monroe look. Bastian kept the preppy style of his mens line but injected it with a dynamic sex appeal. The prices for the collection range form $65 to $325, and is set to be revealed during a presentation at New York Fashion Week in September.”

Via Sundance Channel

Bastian’s upcoming collection photographed by John Aquino for Women’s Wear Daily